"The accelerating furor reflects how #onlineoutrage does not always emerge organically, but is often the result a small number of prominent voices redirecting their audience’s attention.
#Outrage is fomented by influential figures in both media and politics, for whom outrage is a #communicationstrategy,” said Anthony Kelly, a member of the University College Dublin’s Centre for Digital Policy, who has studied how #partisan online outrage spreads."

https://www.nytimes.com/2025/09/19/technology/kimmel-carr-outrage-online.html?unlocked_article_code=1.nE8.6KX9.xWYah1Kbua5p&smid=nytcore-ios-share&referringSource=articleShare

How Outrage at Kimmel Grew to a Shout From a Whisper

Right-wing users on social media on Tuesday were frustrated but not yet apoplectic about Jimmy Kimmel’s monologue. Things changed.

The New York Times