Most course creators leave 40-60% of revenue on the table by selling only one tier.
A 3-tier pricing structure:
Core ($97-197): The course. Standalone value.
Plus ($297-397): Course + live Q&A sessions + community.
VIP ($597+): Everything + 1:1 coaching call with you.
You don't need to deliver the VIP tier at scale. You need it to exist — it anchors pricing and converts Plus buyers.
iloquio.com — $0/mo + 5% per transaction.
The structure of a course launch email sequence that actually converts:
Email 1 (Day 1): The problem. No pitch.
Email 2 (Day 3): Your story — how you found the solution.
Email 3 (Day 5): Social proof — specific student results.
Email 4 (Day 7): What's inside the course. Address objections.
Email 5 (Day 8): Cart closes tomorrow.
Email 6 (Day 9): Last chance. Close.
6 emails. 9 days. Done.
iloquio.com — $0/mo + 5% per transaction.
Your course content is also 6 months of marketing material.
One module = one blog post
One lesson = one short-form video
One exercise = one LinkedIn carousel
One student result = one testimonial post
One FAQ = one Twitter/Mastodon thread
You don't need to create new content to market your course. You need to repurpose what already exists.
One course. Infinite reach.
iloquio.com — $0/mo + 5% per transaction.
#coursecreator #contentmarketing #onlinecourses #solopreneur
Thinking about adding an affiliate program to your course?
→ Offer 20-30% commission
→ Give affiliates ready-made assets: email swipes, social copy, demo access
→ Pay out within 30 days
→ Track via unique links — not honor system
Your best affiliates are usually your best students. They already believe in it.
iloquio.com — $0/mo + 5% per transaction.
#onlinecourses #coursecreator #affiliatemarketing #solopreneur
Course or coaching — which to build?
Course: async, scalable. Same content for 1 or 1,000 students.
Coaching: live, personal. Faster outcomes, 5-10x higher price.
Build a course if: outcome achievable through self-paced learning, problem is well-defined.
Build coaching if: student needs ongoing feedback, outcome varies, can charge $500+.
Best hybrid: course + group coaching calls. Leverage plus premium pricing.
iloquio.com supports both.
→ iloquio.com
Most course creators treat their email list as one audience. It isn't.
Key segmentation: buyers vs. free subscribers.
Buyers have proven intent. Email them first for new offers and loyalty pricing.
Free subscribers: value first, ask later.
The mistake: same launch sequence to your whole list. Buyers get a "buy this" for something they own. Trust broken.
Fix: tag buyers on purchase. Two sequences.
iloquio.com — $0/month, 5% per sale
→ iloquio.com
A negative review feels personal. It isn't.
How to handle one:
Respond: "Thanks for the feedback. Sorry it didn't meet expectations." Name the concern. Don't be defensive.
Offer a refund, not a debate. A student who got their money back rarely escalates. One who didn't becomes your loudest critic.
Use it. Every negative review points to something improvable.
One bad review among many good ones builds trust.
iloquio.com — $0/month, 5% per sale
→ iloquio.com
Most curricula are built wrong: organize everything you know into modules and call it done.
Fix: start at the outcome. What will your student DO at the end? Work backwards — what's needed one step before? Keep going to a beginner's start.
That chain = your curriculum. Not organized knowledge — a mapped transformation.
Cut every lesson not on that direct path.
First lesson: deliver a visible result in 30 min.
iloquio.com — $0/month, 5% per sale
→ iloquio.com
Some course platforms limit how many students you can have:
Teachable Basic: 5 students max
Teachable Starter: unlimited but higher fee
Kajabi: unlimited (but $149+/mo)
At iloquio.com: unlimited students. $0/month. 5% commission per sale.
Whether you have 1 student or 10,000 students, your monthly platform cost stays the same: $0.
→ iloquio.com #CourseCreator #OnlineCourses #EdTech
"I migrated 200 students from Teachable to iloquio.com. Here's what happened:"
— 0 students lost access
— All course content transferred
— Monthly fee: eliminated
— Live video: already included
The switch took one weekend. The savings started immediately.
If you're thinking about it, do the math first. Then decide.
→ iloquio.com #CourseCreator #OnlineCourses
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