ResearchBuzz: FirehoseDigiday: ‘Everything is coming down’: ChatGPT ads are getting cheaper. “Advertising in ChatGPT is already getting cheaper. The rate advertisers pay to reach every thousand users has fallen from $60 at launch nine weeks ago to as low as $25 now — and counting. It’s early days, but marketers quoted Digiday a range of prices.”
https://rbfirehose.com/2026/04/17/everything-is-coming-down-chatgpt-ads-are-getting-cheaper-digiday/
Analyst207Google Fortifies Ad Ecosystem, Cracks Down on 8.3B Policy-Violating Ads
Google is taking a giant leap in protecting user privacy and cracking down on fraud, having blocked over 8.3 billion ads and suspended 24.9 million accounts in a single year. This bold move is part of a broader effort to reshape how apps handle sensitive data, with a focus on transparency and security.
#AdEcosystem #OnlineAdvertising #PolicyEnforcement #PrivacyUpdates #AndroidSecurity
PPC LandFYI: Microsoft Advertising kills SOAP API: what the October 2026 deadline means: Microsoft Advertising is retiring its SOAP API by January 31, 2027, with new features exclusive to REST from October 1, 2026. Here is what changes and when. https://ppc.land/microsoft-advertising-kills-soap-api-what-the-october-2026-deadline-means/ #MicrosoftAdvertising #SOAPAPI #RESTAPI #DigitalMarketing #OnlineAdvertising
ICYMI: Merchant API comes to Google Ads scripts April 22 as Content API nears its end: Google Ads scripts gain Merchant API support on April 22, 2026, while the Content API for Shopping heads toward its confirmed August 18, 2026, shutdown date. https://ppc.land/merchant-api-comes-to-google-ads-scripts-april-22-as-content-api-nears-its-end/ #GoogleAds #MerchantAPI #ContentAPI #DigitalMarketing #OnlineAdvertising
ICYMI: Google Ads finally collapses enhanced conversions into a single toggle: Google Ads is unifying enhanced conversions for web and leads into a single toggle starting June 2026, accepting data from tags, Data Manager, and APIs at once. https://ppc.land/google-ads-finally-collapses-enhanced-conversions-into-a-single-toggle/ #GoogleAds #DigitalMarketing #PPC #OnlineAdvertising #MarketingTrends
ICYMI: Google quietly kills Display and Video support in Performance Planner: Google dropped Display and Video from Performance Planner on March 9, 2026, removing impression share metrics and locking existing plans from view or editing. https://ppc.land/google-quietly-kills-display-and-video-support-in-performance-planner/ #Google #PerformancePlanner #DigitalMarketing #PPC #OnlineAdvertising
Reuters: US FTC in settlement talks with ad companies in boycott probe, WSJ reports. “The U.S. Federal Trade Commission is negotiating a potential settlement with several major advertising companies to resolve a probe into whether they violated federal antitrust laws by coordinating boycotts against platforms, including Elon Musk’s X, the Wall Street Journal reported on Sunday, […]
https://rbfirehose.com/2026/04/13/reuters-us-ftc-in-settlement-talks-with-ad-companies-in-boycott-probe-wsj-reports/
Trade Desk under siege while Amazon tightens its grip on sellers: The Trade Desk faces holdco backlash, Amazon rewires seller billing and streaming pricing, LinkedIn is sued over browser surveillance, and Google's March core update ends. https://ppc.land/trade-desk-under-siege-while-amazon-tightens-its-grip-on-sellers/ #TradeDesk #Amazon #DigitalMarketing #Ecommerce #OnlineAdvertising
FYI: Google AdSense is reshuffling its ad tech partner list - what publishers need to know: Google today announced a two-phase experiment to update AdSense's commonly used ad technology partner list, with changes starting April 20 and a final update on or after June 5, 2026. https://ppc.land/google-adsense-is-reshuffling-its-ad-tech-partner-list-what-publishers-need-to-know/ #GoogleAdSense #AdTech #DigitalMarketing #OnlineAdvertising #Publishers
ICYMI: Google AdSense is reshuffling its ad tech partner list - what publishers need to know: Google today announced a two-phase experiment to update AdSense's commonly used ad technology partner list, with changes starting April 20 and a final update on or after June 5, 2026. https://ppc.land/google-adsense-is-reshuffling-its-ad-tech-partner-list-what-publishers-need-to-know/ #GoogleAdSense #AdTech #DigitalMarketing #Publishers #OnlineAdvertising