Search Engine Land: YouTube tests sticky banner after ad skip. “YouTube is testing a sticky banner overlay that appears once a user skips an ad. Instead of the ad disappearing entirely, a branded card remains on-screen until the viewer actively dismisses it.”

ZDNet: There’s an easy way to skip YouTube’s new unskippable ads, but you may not like it. “The ads, which can be 6, 15, or 30 seconds long (Google AI will decide which length is appropriate in which instance), are designed to ‘ensure your message is delivered in its entirety,’ Google says. However, viewers on the receiving end of these ads are using words like unsufferable, miserable, […]

ZDNet: A Meta-powered investment scam is spreading across 25 countries – how to spot (and avoid) it. “Malvertising — the practice of using fake ads and websites in scams — is nothing new. However, several noteworthy insights emerged from the report regarding how a sprawling, coordinated network is using sponsored and paid Meta advertising to reach new victims on every corner of the globe.”

Maine Morning Star: Maine considers regulation of AI-generated political ads. “Maine lawmakers advanced a proposal on Tuesday that would require political campaigns and political action committees to provide a disclosure label for any content significantly altered by artificial intelligence.”

Search Engine Land: Google contacts advertisers with a mandatory EU political ads deadline. “Google is reaching out directly to advertisers via email, requiring them to confirm whether their campaigns contain EU political ads — with a hard deadline of March 31st…. EU regulation now requires Google to verify political ad status across all active campaigns, and advertisers who don’t act […]

SSP vs DSP vs Ad Exchange | A Clear Comparison for Publishers & AdTech Teams

https://www.tuvoc.com/blog/ssp-vs-dsp-vs-ad-exchange/

Explore the differences between SSP, DSP, and Ad Exchange and how they function in programmatic advertising. Learn how these platforms connect publishers and advertisers to automate and optimize ad buying and selling.

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