TheBadPlaceyahoo news | Bay Area-based tech company announces shocking layoff of nearly a quarter of its workforce
More pain is hitting the Bay Area tech sector as GoPro, the San Mateo‑based maker of action cameras, announced a sweeping reduction of its workforce. In a filing with the U.S. Securities and Exchange Commission, the company disclosed that it will cut roughly 145 jobs worldwide – about 23 % of its headcount – by the end of the second quarter of 2026. The layoffs will affect employees across all regions and are part of a restructuring plan approved by GoPro’s board on April 7.
The restructuring plan is expected to cost GoPro between $11.5 million and $15 million, covering one‑time severance and health‑care benefits for the affected staff. The move comes after a November 2025 report showed GoPro’s sales had fallen nearly 37 % year‑over‑year. Despite the decline, CEO Nicolas Woodman tried to paint a brighter picture, citing the launch of three new hardware products (the MAX2 360 camera, LIT HERO camera and Fluid Pro AI gimbal) and several software offerings, and projecting a return to revenue growth and profitability beginning in Q4 2025 and continuing into 2026.
Reactions to the cuts have been mixed on social media. Reddit users expressed both sympathy for those losing jobs and criticism of Woodman’s leadership, while some noted that the layoffs might be a strategic move aligned with a broader trend of cost‑cutting across Bay Area firms. The announcement follows a larger wave of reductions in the region, most recently the revelation that Oracle will lay off roughly 700 employees by June, adding to thousands of job losses that have already been reported across the tech industry.
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