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Amazon and major brands donate 200,000 hygiene essentials to Swansea Multibank
The products — including toothpaste, soap, deodorant and laundry detergent from names such as Colgate, Johnson & Johnson, Neutrogena, Sanex and Palmolive — will be channelled through the Swansea‑based Multibank, run by charity Faith in Families, to support households struggling with the cost of living.
Local distribution from Swansea
The donations are being coordinated with support from Amazon’s Swansea Bay fulfilment centre, which is working with supplier partners to deliver the items. Families referred to the Cwtch Mawr Multibank will receive the products free of charge.
Research commissioned earlier this year found that nearly one in four adults in Wales worry about paying for basic hygiene products, while 14% have already cut back or gone without.
What it means for families
Cherrie Bija, Chief Executive of Faith in Families, said:
“We work with organisations supporting some of the most vulnerable people who find themselves in desperate need, often through no fault of their own. The products we receive through the Multibank and Amazon partnership make a huge difference — whether that’s having toothpaste to clean children’s teeth or blankets to stay warm.”
National network, local impact
The Cwtch Mawr Multibank is part of a UK‑wide network co‑founded by former Prime Minister Gordon Brown and Amazon. Since 2022, Multibanks have provided more than 12 million essential items to over 800,000 families nationwide.
The current campaign runs until 12 November, with every two qualifying products purchased on Amazon.co.uk triggering a third item donated to the Multibank at no extra cost to customers.
Amazon’s view
Eugenie Teasley, Head of Impact at Amazon UK, said:
“As winter draws closer and families face increasingly difficult times, we wanted to team up once again with our partners in support of The Multibank in Wales and across the UK. The You buy. We donate campaign offers Amazon customers the opportunity to make a huge difference to the lives of families in need while buying their everyday essential items.”
Related Multibank stories
New and expanded Cwtch Mawr Multibank opens in Swansea
The Swansea‑based Multibank has opened in larger premises, expanding its capacity to support families in need.
Amazon Swansea staff pack 950 school backpacks for local families
Volunteers at Amazon’s Swansea Bay fulfilment centre prepared hundreds of school bags filled with supplies for children.
Local Multibank helping over 120,000 people each year gets £30k cash boost
The Cwtch Mawr Multibank received a funding boost to continue supporting thousands of households across South West Wales.
Swansea Multibank campaigns to combat child hygiene poverty in 2025
A new campaign has been launched to tackle hygiene poverty among children in Swansea and surrounding areas.
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