Victorian decay, is not a sound FX which lasts forever.

#musicindustry

https://youtu.be/HJBXdDMms4E?si=qiKyYSNm0j7Sd5I-

What Is Decay?

YouTube

Here's a figure to understand - 71% of musicians are using AI to separate stems, not to replace themselves.

The debate about AI and music has been almost entirely about text-to-song generators. The actual data shows that's what the least number of musicians use AI for. Most are using it for stem separation, backing tracks, ear training, and mixing assistance - tools that make their practice more viable, not tools that replace it.

Bottom line - musicians are still making music. I think they always will. No-one can replace passion with technology. The consent and royalty dilution problems are real. The training data problem is real. Seven million AI-generated tracks are being uploaded every day and they are absolutely affecting the royalty pool. None of that is resolved by pretending the 71% using AI as a tool to enhance their practice are doing the same thing as the content farms flooding distribution infrastructure with synthetic material. They are not.

The Pack's position is about what kind of content the platform supports, not about which software musicians use to make it. Keeping those two questions distinct matters for the quality of the argument - and for the working musicians who don't need to be told the tools they rely on are disqualifying.

New blog explores what musicians actually use AI for, and why conflating different uses has been confusing the conversation.

👉 https://www.packmusic.au/blog/the-71-percent

#AIandMusic #MusicIndustry #IndependentArtists #AIethics #MusicTechnology #ThePackMusic #HumanCuration #ArtistRights

The 71 Percent — The Pack Music Co-operative

On what musicians actually use AI for, the debate nobody is having, and why honesty is the better argument

The Pack Music Co-operative
FYI: Vevo triples artist franchise sales in 2026 upfront push: Vevo's 2026 upfront strategy triples Artist Franchise sales, expands Vevo Evolve audience tools, and opens music video inventory via YouTube Instant Reserve. https://ppc.land/vevo-triples-artist-franchise-sales-in-2026-upfront-push/ #Vevo #MusicMarketing #ArtistFranchise #YouTube #MusicIndustry
Vevo triples artist franchise sales in 2026 upfront push

Vevo's 2026 upfront strategy triples Artist Franchise sales, expands Vevo Evolve audience tools, and opens music video inventory via YouTube Instant Reserve.

PPC Land

Singaporean indie artist Shye chooses to see beauty in imperfection

https://fed.brid.gy/r/https://www.rappler.com/people/artists/profile-singaporean-singer-shye/

He’s not flooding the platforms. He’s simply crossing into the future, phone in hand, narrowly escaping consequences while democratizing musical disappointment one upload at a time. #Meme #AIMusic #PromptCulture #MusicIndustry
ICYMI: Vevo triples artist franchise sales in 2026 upfront push: Vevo's 2026 upfront strategy triples Artist Franchise sales, expands Vevo Evolve audience tools, and opens music video inventory via YouTube Instant Reserve. https://ppc.land/vevo-triples-artist-franchise-sales-in-2026-upfront-push/ #Vevo #MusicIndustry #ArtistFranchise #YouTube #DigitalMarketing
Vevo triples artist franchise sales in 2026 upfront push

Vevo's 2026 upfront strategy triples Artist Franchise sales, expands Vevo Evolve audience tools, and opens music video inventory via YouTube Instant Reserve.

PPC Land

🎥 A day in the life of a touring music photographer
📍 Klub muzyczny „Pod Minogą”
🗓️ Poznań, Poland, Wed, Apr 22 (2026)
🔥 Kinship EU Tour with: Iotunn, In Vain and Nephylim
.
.
.
~ Permission to VLOG
~ Passes, number plates etc. are blurred because of privacy
~ Filmed with a phone
~ Opening clip filmed by Angela Curiello
#musicphotography #tourphotographer #musicindustry #musicbusiness #concertphotographer

🤘✌️

🎥 A day in the life of a touring music photographer
📍 Klub muzyczny „Pod Minogą”
🗓️ Poznań, Poland, Wed, Apr 22 (2026)
🔥 Kinship EU Tour with: Iotunn, In Vain and Nephylim
.
.
.
~ Permission to VLOG
~ Passes, number plates etc. are blurred because of privacy
~ Filmed with a phone
~ Opening clip filmed by Angela Curiello
#musicphotography #tourphotographer #musicindustry #musicbusiness #concertphotographer

🤘✌️

Some artists vanish for three years to craft one album. He sat in traffic for 12 minutes, checked his phone, and somehow came back with a trilogy. Modern productivity is fast, fearless, and deeply embarrassing. #Meme #AIMusic #PromptCulture #MusicIndustry
Vevo triples artist franchise sales in 2026 upfront push: Vevo's 2026 upfront strategy triples Artist Franchise sales, expands Vevo Evolve audience tools, and opens music video inventory via YouTube Instant Reserve. https://ppc.land/vevo-triples-artist-franchise-sales-in-2026-upfront-push/ #Vevo #ArtistFranchise #MusicIndustry #MarketingStrategy #YouTube
Vevo triples artist franchise sales in 2026 upfront push

Vevo's 2026 upfront strategy triples Artist Franchise sales, expands Vevo Evolve audience tools, and opens music video inventory via YouTube Instant Reserve.

PPC Land