Mastodawn

Ogury launches SONA to finally bridge audience planning and campaign execution: Ogury's SONA uses agentic AI and Persona Intelligence to convert any brief into a structured, persona-based media strategy across CTV, desktop, and mobile. https://ppc.land/ogury-launches-sona-to-finally-bridge-audience-planning-and-campaign-execution/ #Marketing #DigitalMarketing #MediaStrategy #AudiencePlanning #AI

Ogury launches SONA to finally bridge audience planning and campaign execution

Ogury's SONA uses agentic AI and Persona Intelligence to convert any brief into a structured, persona-based media strategy across CTV, desktop, and mobile.

PPC Land

PPC Land Jun 8

FYI: Nielsen and Mediaocean link up to fix TV ad audience fragmentation: Nielsen and Mediaocean integrate audience data into Prisma for DDL campaigns, with Polk and MRI-Simmons expanding Nielsen ONE ahead of fall 2026 TV season. https://ppc.land/nielsen-and-mediaocean-link-up-to-fix-tv-ad-audience-fragmentation/ #TVAdvertising #AudienceEngagement #MediaStrategy #AdvertisingTechnology #DataIntegration

Nielsen and Mediaocean link up to fix TV ad audience fragmentation

Nielsen and Mediaocean integrate audience data into Prisma for DDL campaigns, with Polk and MRI-Simmons expanding Nielsen ONE ahead of fall 2026 TV season.

PPC Land

Blaze Trends May 30

Hollywood public relations teams manage celebrity reputation rumors by utilizing real-time monitoring tools and rapid-response communication scripts. Here is an inside look at how they protect star power. #PublicRelations #MediaStrategy #PopCulture
https://blazetrends.com/inside-hollywood-war-rooms-how-pr-teams-control-celebrity-rumors-before-they-go-viral/?fsp_sid=22261

Inside Hollywood War Rooms: How PR Teams Control Celebrity Rumors Before They Go Viral

Public relations teams manage celebrity reputation rumors by deploying real-time social listening software to track gossip, establishing immediate digital war

Blaze Trends

PPC Land May 21

ICYMI: AI search is pushing 44.8% of brands to spend more on PR: Nearly half of brands have raised PR budgets due to AI search, but most still fail to connect earned media to sales, a 2026 survey of 858 professionals finds. https://ppc.land/ai-search-is-pushing-44-8-of-brands-to-spend-more-on-pr/ #AISearch #PublicRelations #PRBudget #MediaStrategy #DigitalMarketing

AI search is pushing 44.8% of brands to spend more on PR

Nearly half of brands have raised PR budgets due to AI search, but most still fail to connect earned media to sales, a 2026 survey of 858 professionals finds.

PPC Land

Blaze Trends May 18

Celebrity PR teams manage relationship announcements exactly like major product launches. They track audience sentiment analysis, negotiate strategic exclusives, and carefully time the news to maximize visibility. #PopCulture #PublicRelations #MediaStrategy #Entertainment #CelebrityGossip
https://blazetrends.com/the-pr-playbook-behind-celebrity-relationship-announcements/?fsp_sid=15308

The PR Playbook Behind Celebrity Relationship Announcements

How do celebrity PR teams manage relationship status announcements? They rely on highly structured media relations, strict timing strategies, and the constant

Blaze Trends

PPC Land Apr 20

ICYMI: AMC Global Media's linear TV inventory goes programmatic through Magnite: Magnite and AMC Global Media unify linear and streaming programmatic access under a single ClearLine entry point ahead of the 2026-27 upfront buying season. https://ppc.land/amc-global-medias-linear-tv-inventory-goes-programmatic-through-magnite/ #ProgrammaticTV #LinearTV #MediaStrategy #Streaming #DigitalAdvertising

AMC Global Media's linear TV inventory goes programmatic through Magnite

Magnite and AMC Global Media unify linear and streaming programmatic access under a single ClearLine entry point ahead of the 2026-27 upfront buying season.

PPC Land

Claudio Paco Astorri Apr 15

C’è una differenza decisiva tra gestire una Radio e guidarla davvero. La prima tiene in piedi l’esistente. La seconda costruisce il futuro.

È da qui che nasce una domanda che mi accompagna da anni: What is the next BIG thing? Non uno slogan, ma un criterio di lavoro.

#Radio #ConsulenzaRadio #RadioStrategy #MediaStrategy
#Visione #Management #Leadership #BusinessPlanning

👇 👇 Articolo FREE sul blog www.astorri.it. 📻 📻

https://www.astorri.it/what-is-the-next-big-thing-la-domanda-che-separa-la-gestione-dalla-visione/

Agentenlog.de Apr 3

OpenAI übernimmt TBPN: Die Talkshow wird zum zentralen Kommunikationskanal

OpenAI kauft TBPN und will das Format als lebendiges Debattenzentrum für den globalen KI-Dialog nutzen, ohne die Redaktion zu glätten.

https://agentenlog.de/posts/2026-04-03-openai-uebernimmt-tbpn

#openai #mediastrategy

OpenAI übernimmt TBPN: Die Talkshow wird zum zentralen Kommunikationskanal – Agentenlog

OpenAI kauft TBPN und will das Format als lebendiges Debattenzentrum für den globalen KI-Dialog nutzen, ohne die Redaktion zu glätten.

Agentenlog

George Feola Mar 31

How to Spot Buying Signals Without Needing Analytics is one of the most valuable skills in modern marketing. You do not need dashboards or reports to know when someone is ready to act. https://georgefeola.io/how-to-spot-buying-signals-without-needing-analytics/?utm_source=mastodon&utm_medium=social&utm_campaign=buying_signals_no_analytics #marketingtactics #localmarketing #mediastrategy

How to Spot Buying Signals Without Needing Analytics - georgefeola.io

How to Spot Buying Signals Without Needing Analytics using real behavior, simple frameworks, and clear actions to turn intent into revenue.

georgefeola.io - Innovate - Influence

PPC Land Mar 26

ICYMI: FAST channels hit 27% across Europe as subscription fatigue bites: A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy. https://ppc.land/fast-channels-hit-27-across-europe-as-subscription-fatigue-bites/ #FASTChannels #CTV #SubscriptionFatigue #MediaStrategy #AdTech

FAST channels hit 27% across Europe as subscription fatigue bites

A ShowHeroes and Omnicom Media Netherlands study of 4,377 consumers finds FAST adoption rising sharply in Europe while SAVOD growth stalls, with major implications for CTV ad strategy.

PPC Land