Mastodawn

Ho indicizzato le posizioni e misurato per ogni Radio lo scarto di ranking tra Totale e singolo device. Perché oggi dove ti ascoltano dice davvero che Radio sei.

#audiradio #radio #ascolti #aqh #radiodata #audienceinsights
#mediaresearch #mediaplanning #radiomarketing #radiocommerciale

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PPC Land Nov 2

LG Ad Solutions introduces AI platform for CTV advertising operations: LG Ad Solutions launched Agentiv on October 30, integrating over 20 AI agents for media planning and data collaboration in Connected TV advertising workflows. https://ppc.land/lg-ad-solutions-introduces-ai-platform-for-ctv-advertising-operations/ #CTV #Advertising #AIAgents #MediaPlanning #DigitalMarketing

LG Ad Solutions introduces AI platform for CTV advertising operations

LG Ad Solutions launched Agentiv on October 30, integrating over 20 AI agents for media planning and data collaboration in Connected TV advertising workflows.

PPC Land

Online Marketing Strategy ⌘Aug 9, 2025

#Reckitt has deployed a suite of #AIpowered #marketingagents to over 500 #marketers across four markets, with plans to double by year-end. The platform, built in partnership with Empathy Lab, includes 10 integrated tools for #brandstrategy, #mediaplanning, and #performancemonitoring. While not fully autonomous, the agents are already generating insights 40% faster and improving innovation concept testing. https://www.thedrum.com/news/2025/08/01/not-pilot-lessons-reckitt-s-global-rollout-agentic-ai?eicker.marketing #performance #marketing #analytics

This is not a pilot: lessons from Reckitt’s global rollout of agentic AI

We go inside Reckitt’s real-world rollout of agentic AI with Empathy Lab – and explore why marketers need to stop waiting and start doing.

The Drum

PPC Land Aug 7, 2025

Nielsen partners with Edison Research to integrate podcast data into media planning tool: Nielsen Podcast Fusion powered by Edison Research integrates podcast metrics into Nielsen Media Impact for unified cross-platform media planning across TV, radio, digital and social. https://ppc.land/nielsen-partners-with-edison-research-to-integrate-podcast-data-into-media-planning-tool/ #PodcastMarketing #MediaPlanning #Nielsen #EdisonResearch #CrossPlatform

Nielsen partners with Edison Research to integrate podcast data into media planning tool

Nielsen Podcast Fusion powered by Edison Research integrates podcast metrics into Nielsen Media Impact for unified cross-platform media planning across TV, radio, digital and social.

PPC Land

Mosaic Media Feb 12, 2025

The rise of AI tools like Google's Gemini has increased the competition for online visibility, prompting educational marketers to invest more heavily in digital strategies.

#mediaplanning #mediabuying #mediamarketing

https://buff.ly/4hbNWHx

Mosaic Media Feb 11, 2025

Geolocation targeting pop-ups are adaptable web ads that change based on where your audience is located. Showing people unique offers based on where they live is a great way to capture attention.

#mediabuying #mediaplanning #mediamarketing

https://buff.ly/3PVEg7R

6 pop-up ad targeting techniques to boost results (Part 1)

Pop-up ads can boost conversions and on-site engagement – if done correctly. Here are six pop-up targeting techniques.

SmartBrief

Mosaic Media Feb 5, 2025

Advertisers may be heading into an era of consolidation, if lower interest rates, a stabler economy, and a more favorable regulatory landscape set the stage for a blizzard of deal-making.

#mediaplanning #mediabuying #mediamarketing

https://buff.ly/4gCQrlF

Mosaic Media Feb 4, 2025

In healthcare marketing, generative AI and predictive analytics help influence behavior by identifying patterns, behaviors and disease states within the data that relates to both the patient and the healthcare provider.

#mediaplanning #mediabuying #mediamarketing

https://buff.ly/3E7WrVm

Turning nudges into big wins in point-of-care marketing

How artificial intelligence can deliver more meaningful business outcomes for marketers.

MM+M - Medical Marketing and Media

Mosaic Media Feb 1, 2025

Consumers are expected to spend a record $27.5 billion on Valentine’s Day this year. The most popular gift categories in 2025 include candy (56%), flowers (40%), greeting cards (40%), an evening out (35%) and jewelry (22%).

#mediaplanning #mediabuying #mediamarketing

https://buff.ly/42ylXxd