Mastodawn

Upper funnel
Upper funnel builds brand awareness and sparks interest among broad audiences through tactics like paid media, educational content, influencer collaborations, and events. Success is measured by impressions, reach, and engagement.

Lower funnel
Lower funnel focuses on converting high-intent leads into customers using personalized content, retargeting campaigns, email marketing, loyalty programs, and trust-building tactics. Key metrics include conversion rate, CAC, ROAS, and sales volume.
#tofu #bofu #martech #analytics #matomo #activism #tabling #marketing #campaign

Marcus Anthony Cyganiak 2d ago

The more I use open-source #Matomo Analytics, the more I realise how underrated it is, because it’s one of those products that gets used, but is hardly mentioned on social media. I have it installed on-premise, via my dedicated server in Switzerland, away from the prying eyes of Google and Microsoft.

Rad Web Hosting 4d ago

How to Install #Matomo on an #AlmaLinux #VPS This article discusses how to install Matomo on an AlmaLinux VPS.
What is Matomo?
Matomo (formerly Piwik) is an open-source web analytics platform that allows businesses and website owners to track visitor behavior, monitor site performance, and gain insights into user interactions. It is a privacy-focused alternative to Google Analytics, giving users full ...
Continued 👉 https://blog.radwebhosting.com/how-to-install-matomo-on-an-almalinux-vps/?utm_source=mastodon&utm_medium=social&utm_campaign=mastodon.social #installguide #selfhosting #letsencrypt #selfhosted

Geek Rewind Jun 9, 2024

How to install Matomo Analytics with Nginx on Ubuntu 24.04

This article details the installation of Matomo Analytics with Nginx on Ubuntu 24.04. Matomo offers powerful open-source web analytics, and leveraging Nginx's reliability and performance enhances analytics capabilities. This combination allows thorough monitoring of website traffic, user engagement, and other metrics securely and efficiently. The detailed guide ensures a secure and efficient web analytics setup.

https://geekrewind.com/how-to-install-matomo-analytics-with-nginx-on-ubuntu-24-04/

Evan Genest Mar 20

Learning a lot about cookies and consent managers today in Matomocamp 2022!

https://video.matomocamp.org/w/55yLTdxSPh4ntJZRr5Gf1Q

Johan Westin from whitespace.se agency.

#matomo #martech #gdpr #privacy #javascript #browser

Geek Rewind Jun 8, 2024

How to install Matomo Analytics with Apache on Ubuntu 24.04

This article explains the installation of Matomo Analytics with Apache on Ubuntu 24.04. It provides reliable and customizable web analytics, offering insights into website traffic and visitor behavior while prioritizing data ownership and user privacy. The process empowers users to control website performance and make informed decisions for success.

https://geekrewind.com/how-to-install-matomo-analytics-with-apache-on-ubuntu-24-04/

Le Big Mac Mar 17

Vill du chatta med ditt webbanalys-verktyg? Nej, inte jag heller! Men jag kan absolut se nyttan i att ha en språkmodell i kedjan när det ska fixas rapporter.

#Webbanalys #Matomo @Matomo

https://webperf.se/articles/matomo-mcp/?mtm_source=masto&mtm_campaign=webperf-official&mtm_kwd=matomo-mcp

Matomo får officiellt stöd för Model Context Protocol

Matomo har släppt ett officiellt plugin som gör det möjligt att kommunicera med Matomo via Model Context Protocol, eller MCP.

Reel Tubes Mar 14

Curioso di mettere Matomo su Kubernetes? Guarda questa guida pratica di 21' di Massimo Camplone: installazione base di un cluster Matomo su PAAS (DigitalOcean). Perfetto per iniziare con tracking self‑hosted in cloud! Chiaro, rapido e concreto — ideale per dev e sysadmin. #Matomo #Kubernetes #PAAS #DigitalOcean #SelfHosting #Analytics #Italian
https://video.matomocamp.org/videos/watch/a4dcb810-429d-4533-98fb-2d4e27544e7a

Installazione Matomo in Kubernetes PAAS

PeerTube

Lynze Mar 4

Pues ya tengo mis 11 subdominios migrados de #Cloudflare a mi instancia de #Pangolin.
La instalación de Pangolin en #VPS ha sido muy fácil, pero no ha sido trivial la migración de los subdominios, aunque una vez entendida la mecánica y un poco de paciencia a la hora de que se refresquen los DNS, he podido hacer que todo funcionara (#SearXNG, #WordPress, #Mastodon, #Matomo, #Nextcloud, #Wikijs, #Vaultwarden, #Excalidraw, #DrawIO, #Umami y #Mealie).
#SelfHosting #SelfHost #DockerCompose #Docker

mastodon.raddemo.host Mar 2

How to Install #Matomo on an #AlmaLinux #VPS This article discusses how to install Matomo on an AlmaLinux VPS.
What is Matomo?
Matomo (formerly Piwik) is an open-source web analytics platform that allows businesses and website owners to track visitor behavior, monitor site performance, and gain insights into user interactions. It is a privacy-focused alternative to Google Analytics, giving users full ...
Continued 👉 https://blog.radwebhosting.com/how-to-install-matomo-on-an-almalinux-vps/?utm_source=mastodon&utm_medium=social&utm_campaign=mastodon.raddemo.host #selfhosting #installguide #selfhosted #letsencrypt