From a struggling textile factory to a global fashion player, Asano Nenshi's #SuperZero technology and its hit product #AirKaoru reinvented the brand. A symbol of #localrevitalization and #innovation, their journey now inspires hope from Fukushima to Milan.
https://joelhu.medium.com/from-crisis-to-innovation-the-rise-of-japans-asano-twist-yarn-b157435ec733?sk=bc9dfb844f26d7b0ef85d51886de299f
From Crisis to Innovation: The Rise of Japan’s Asano Twist Yarn
Asano Twist Yarn, a small manufacturing firm based in Gifu Prefecture, Japan, faced severe challenges in the late 1990s due to aggressive overseas competition, primarily from China. Founder Masami…
Joel Fukuzawa