The Japan TimesOct 14, 2025
Brands are hyping well-worn, heritage hand-me-downs as shoppers, particularly Gen Zers, shell out top dollar for items with real patina. https://www.japantimes.co.jp/business/2025/10/14/brands-heritage-hand-me-downs/?utm_medium=Social&utm_source=mastodon #business #fashion #luxurygoods #clothing #recycling #barbour #levi039s
This old thing? Why brands are hyping well-worn, heritage hand-me-downs

Shoppers, particularly Gen Zers, are becoming more attracted to used items, even paying top dollar for weathered jeans and jackets.

The Japan Times
Rolling Stone [Unofficial]Oct 8, 2025

Get A Pair of ‘Yellowstone’ And Yoncé-Worthy Levi’s for Ridiculously Cheap During Amazon Prime Day

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