Fujifilm Updates its Lens Roadmap to Include Three New Primes
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OM Digital Developing 20mm f/1.4 and 40-150mm f/4 Lenses for M43
OM Digital has released a new lens roadmap as well as announced the development of two new lenses for Micro Four Thirds (M43), the M.Zuiko Digital ED 20mm f/1.4 Pro and M.Zuiko Digital ED 40-150mm f/4.0 Pro.
OM Digital, which still releases products under the Olympus name but is doing business separately from its parent company after it was purchased by Japan Industrial Partners (JIP) last year, has revealed very little information about the two lenses other than their names.
Both the M.Zuiko Digital ED 20mm f/1.4 Pro and M.Zuiko Digital ED 40-150mm f/4.0 Pro lenses will join the M.Zuiko Pro series which OM Digital says features compact and lightweight lenses that offer excellent resolution and "make the most of the unrivaled portability and image quality that is the hallmark of the Micro Four Thirds System."
As part of this development announcement, OM Digital has also updated its lens roadmap as part of its goal to "leverage the strengths of the Micro Four Thirds System to enhance its lineup of lenses and broaden opportunities for photographic expression."
The two lenses that have been added to the roadmap are the only updates, and the company still promises that an additional macro lens and two telephoto zooms will come to the system in the future, but did not provide any expected timeline or additional information on the expected focal lengths or aperture speeds.
The full updated roadmap can be seen below:
OM Digital has been largely quiet since its acquisition by JIP completed in January. In fact, since Olympus concluded negotiations for the sale of the photo division, OM Digital has only released three products in total and one firmware update. It launched the 150-400mm f/4.5 Pro (which quickly sold out) and also added Bird Detection autofocus and RAW video support to the E-M1X via a firmware update in November of last year, and the PEN E-P7 (which was not designated to come to North America) and the 8-25mm f/4 Pro lens were announced seven months later in June. Throughout that period, OM Digital executives made multiple press appearances to assure consumers that new products would be coming.
While it has been a slow process for OM Digital, this announcement may be an indication that the company is starting to hit a stride, and it is possible that by this time next year OM Digital will be releasing new products and technologies at a stable and steady clip.
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Fujifilm’s Roadmap Promises Five New Lenses, Including a GF Tilt-Shift
Fujifilm has revealed an updated lens roadmap for both the medium format GFX system and its X Series mirrorless cameras.
Fujifilm promises that 17 lenses are currently on the development roadmap for its medium format system.
While not all 17 lenses were revealed, the company did note three lenses that are coming to the GFX system in the future. The first lens is will be the large aperture prime GF55mm f1.7, which is equivalent to a 44mm on the 35mm film format. The company says that the wide aperture combined with the large sensor size will produce an extremely shallow depth of field that will render the backgrounds of photos out of focus. It will join the GF80mmF1.7 R WR to expand the company's lineup of f/1.7 lenses.
The second lens that was noted as coming to the GFX system will be the first G-mount ultra-wide-angle zoom GF20-35mm lens, which will be equivalent to a 16-28mm lens on the 35mm film format.
Finally, the third lens that is currently in development is a tilt-shift lens designed with professional photographers in mind. Fujifilm says that it will be able to shift the focal plane to correct image distortion and produce distortion-free photos for the purposes of, for example, architecture. Fujifilm did not state specifically what focal length for the tilt-shift lens can be expected.
The X Series will also be getting two new lenses which have been added to the company's development roadmap. The first lens is the XF18-120mm zoom lens (equivalent to 27-183mm in the 35mm film format), designed for video creators. It will be the first XF lens that provides a function that would allow a single person to shoot a video production alone. Fujifilm did not elaborate on what that function would be or what to expect from it.
Finally, the company is also developing the XF150-600mm (equivalent to 229-914mm in the 35mm film format). This ultra-telephoto zoom extends the X Series’ longest focal distance among zoom lenses. The company says that this lens is a perfect choice for both wildlife photography and sports photography.
With these additional lenses, the X Series system will increase to 40 total first-party optics.
Image credits: Header photo licensed via Depositphotos.
#equipment #news #development #developmentannouncement #developmentroadmap #fujifilm #fujifilmgfxsystem #fujifilmlenses #fujifilmxsystem #lenses #lensroadmap #roadmap #tiltshift
Nikon Denies Any Z-Mount Lens Delay, Promises 30 Lenses by Year’s End
According to some reports, Nikon put its Z-mount lens roadmap on hold and postponed several announcements that were supposed to come in April. Nikon has now explicitly denied these rumors, and further promised to stay on track to bring its lens lineup to "approximately" 30 lenses by fiscal year's end.
In early May, Nikon Rumors reported that while Nikon was supposed to release several Nikon Z lenses in April, that did not happen and they were postponed so that the company could focus on the Z9 in an attempt to beat Canon to market. The Z9 development announcement came on March 9 and Canon's EOS R3 announcement came on April 13.
Nikon Rumors reports that the 105mm Micro S lens, the 100-400mm S and/or the 200-600mm, and one or two APS-C mirrorless lenses which would accompany a new APS-C mirrorless camera (like the Z5) were all delayed. The report also stated that some of these products were even delayed going back to 2020.
Following up on these rumors, TechRadar reached out to Nikon and asked if these delays were real, to which the company responded plainly:
"There is no such delay."
In March, a report from Nikkei stated that Nikon had plans to reach profitability by 2022 and that part of that plan was to increase the Z-mount lens lineup from 18 lenses to 30 lenses by the end of the next fiscal year: "12 lenses in 12 months." TechRadar asked Nikon if that plan was realistic, to which the company responded:
"We are planning on expanding the Nikkor Z lens lineup to approximately 30 lenses by the end of the fiscal year 2021."
The "approximately" term might be concerning especially when combined with the fact that Nikon has not released a single Z-mount lens in eight months. The last lens announcement came on September 16 and introduced the 14-24mm f/2.8 S and 50mm f/1.2 S lenses. Nikon has not released a single new product this year.
Nikon must feel particularly strongly about these reports as it is out of character for the company to respond at all to any rumors. Still, the company promises that it is on track, and the only option for Z-mount photographers is to be patient.
#equipment #news #delays #lens #lenses #lensroadmap #nikkonzmount #nikkor #nikon #nikonlens #nikonlensroadmap #nikonzmountlenses #roadmap #rumors #zmountlens
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