There are two ways to slide easily through life: to believe everything or to doubt everything; both ways save us from thinking.
-- Alfred Korzybski

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To get it right, be born with luck or else make it. Never give up. Get the knack of getting people to help you and also pitch in yourself. A little money helps, but what really gets it right is to never -- I repeat -- never under any conditions face the facts.
-- Ruth Gordon

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When cake mixes were first created, they required consumers to only add water -- a major behavioral shift. Consumers felt a cake made with such a mix could not possibly be as good as a homemade cake. So cake mix formulas were revised to require the addition of an egg and milk. The new mixes met with great success, because the behavior shift required of consumers was minor. Eventually some consumers became comfortable adding only water (some never will).
-- Kathy Biro

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Advertising is the art of convincing people to spend money they don't have for something they don't need.
-- Will Rogers

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Competence is a state of controlled incompetence.
-- Ronald Epstein

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Change your thoughts and you change your world.
-- Norman Vincent Peale

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The further a society drifts from the truth, the more it will hate those that speak it.
-- George Orwell

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Any error can be the unrecognized bearer of truth.
-- Umberto Eco

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When those who benefit [from a technology] are not those who do the work, then the technology is likely to fail or, at least, be subverted.
-- Jonathan Grudin

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