Highly interesting take! Go for the "boring minutiae" and let the people know what you think they ought to know. [That is: Care less about a) what the audience might want to know and b) is measurable]
Of course, it also remains true that you have to be able to afford it, difficult as a USP.

#niemanlab #journalism #journalismus #journalism2025

https://www.niemanlab.org/2024/12/blocking-out-the-audiences-siren-song/

"2025 will reward newsrooms that act, as opposed to merely listen.”

In Nieman Lab's #Journalism2025, Talia Stroud urges newsrooms to meet audiences where they are by refining tone, rapport, and collaboration.

https://www.niemanlab.org/2024/12/meeting-people-where-they-are-2/