NBC News Top Stories | Why the CEO of Barnes & Noble would support selling AI-written books in stores by Ariana Brockington, TODAY
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James Daunt, who became CEO of Barnes & Noble in 2019 when the chain was struggling and facing possible bankruptcy, has overseen a revival that includes opening 67 new stores in 2025 and another 60 this year, restoring the bookseller’s relevance amid competition from online retailers. In a recent interview with TODAY’s Jenna Bush Hager, Daunt explained that while AI‑generated titles are beginning to appear, Barnes & Noble will stock them only if they are clearly identified as AI‑written, do not mislead readers, and respect copyright, emphasizing the need for transparency about authorship. He noted that among the chain’s 300,000 titles some may already be AI‑produced, but he does not expect them to gain major commercial traction. Daunt remains confident about the future of physical bookstores, citing the profession’s universal community spirit and the enduring cultural value of books, even as digital reading and audiobooks grow.
Read more: https://www.nbcnews.com/business/ceo-interviews/barnes-noble-ceo-ai-written-books-rcna345702

