Energy Conservation with Open Source Ad Blockers
https://libranet.de/display/0b6b25a8-1066-5119-91e0-1db621337591
Google’s Bard isn’t your friendly AI assistant. It’s a search UI connected to the world’s biggest advertising and tracking platform.
As much as I’m concerned about the privacy, I’m equally worried about the quality of the personalized search results. How much the shift to directed search will be just a fancy form of serving tailored and harder to distinguish ads?
#internetprivacy #privacy #generativeAI #bard #google #tracking #internetadvertising
Use Ad Blockers, save the planet
Abstract
"Internet-related electricity consumption is rising rapidly as global Internet users spend more than 6.5 h per day online... In the USA, if all Internet users enabled Privacy Badger on their computers, Americans would save more than $91 million annually."
https://www.mdpi.com/2227-7080/8/2/18
#energyconservation #opensource #FOSS #adblocker #Internetadvertising #advertising #privacy #internetprivacy
Internet-related electricity consumption is rising rapidly as global Internet users spend more than 6.5 h per day online. Open source ad blockers have the potential to reduce the time and thus electricity spent using computers by eliminating ads during Internet browsing and video streaming. In this study, three open source ad blockers are tested against a no-ad blocker control. Page load time is recorded for browsing a representative selection of the globally most-accessed websites, and the time spent watching ads on videos is quantified for both trending and non-trending content. The results show that page load time dropped 11% with AdBlock+, 22.2% with Privacy Badger, and 28.5% with uBlock Origin. Thus, uBlock Origin has the potential to save the average global Internet user more than 100 h annually. The energy conserved if everyone in the United States used the open source ad blocker would save over 36 Americans lives per year if it were to offset coal-fired electricity generated-based pollution. In the United States, if all Internet users enabled Privacy Badger on their computers, Americans would save more than $91 million annually. Globally, uBlock Origin could save consumers more than $1.8 billion/year. Open source ad blockers are a potentially effective technology for energy conservation.
Modern internet ads have gotten so dangerous with potentially malicious garbage, even the FBI says to use ad blockers 😂 https://www.ic3.gov/Media/Y2022/PSA221221
#adssuck #ads #advertising #security #adblockers #tech #internetads #internetadvertising