BMW stops heated seat subscriptions, misses the point on why consumers are mad

https://peertube.gravitywell.xyz/w/rwSnxF3CPkEdRM3kYVNoub

BMW stops heated seat subscriptions, misses the point on why consumers are mad

PeerTube

Oh, BMW, your heated seats subscription
That promised comfort in a special edition
Was a terrible notion
And lacked devotion
It failed to make it to a second winter season

#bmw #heatedseats #subscription #automakers #ode #poetry

https://www.engadget.com/bmws-terrible-heated-seats-subscription-didnt-even-make-it-to-a-second-winter-184536200.html

BMW's terrible heated seats subscription didn't even make it to a second winter

BMW is one of several automakers that have been nickel and diming customers, including with a monthly subscription for heated seats in certain models and...

Engadget

Subscriptions for hardware features in cars was a dumb idea in the first place. Glad that BMW realized that it wouldn't go over well for people.

https://arstechnica.com/cars/2023/09/bmw-ditches-subscriptions-for-heated-seats-other-hardware-features/

#cars #bmw #subscriptions #heatedseats

BMW decides heated seat subscriptions are a bust

The option was never offered to US customers anyway.

Ars Technica