This week's #NewBooks at the library: Three more books from my employer's January sale (Is there more to come? Yes, there is more to come): All books that I would love to review at some point.
- The Skeptics' Guide to the Future: What Yesterday's Science and Science Fiction Tell Us About the World of Tomorrow; the second book by the Novella brothers of the Skeptics' Guide to the Universe podcast, published by Hodder & Stoughton.
- Ants: Workers of the World; a photographic portfolio by author Eleanor Spicer Rice and photographer Eduard Florin Niga, published by Abrams.
- Bright Green Lies: How the Environmental Movement Lost Its Way and What We Can Do About It; a searing critique by Derrick Jensen, Lierre Keith, and @maxwilbert, published by Monkfish Book Publishing.

#Futurism #Entomology #Myrmecology #Environmentalism #Greenwashing #Books #Bookstodon #Scicomm @[email protected]

Welcome to #Biocentric, a newsletter about #sustainability, #greenwashing, and resistance. I’m author and organizer Max Wilbert
Topics we discussed:
*Why “green technology” won’t save us & what actually will.
*Censorship a
& narrative control including how Planet of the Humans was attacked by critics.
* #Pollution kills 22 million people per year, double the toll of the Holocaust
*Can collapse be slowed or stopped or are we headed for a brick wall?

Permaculture, relocalization, and overshoot

🇬🇧 The normalisation of greenwashing
As sustainability fades from fashion’s agenda, misleading claims fill the void

We came across a Business of Fashion interview with H&M’s CEO and CSO. The headline? “H&M says sustainability is good for business. Can it get shoppers to care?”

Sounds reasonable. Until you read between the lines.

Because here’s what’s missing from that conversation:
❌ No mention of overproduction
❌ No questions about a business model built on volume
❌ No scrutiny — just a quote shifting responsibility onto consumers

This isn’t a failure of the system. This is a feature of it.

When sustainability quietly fades from the agenda, greenwashing becomes acceptable. Safe. Normal.

Read more: https://suite123.it/2026/03/30/the-normalisation-of-greenwashing/

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🇮🇹 La normalizzazione del greenwashing
Mentre la sostenibilità scompare dall’agenda della moda, le affermazioni ingannevoli riempiono il vuoto

Ci siamo imbattuti in un'intervista di Business of Fashion con l'amministratore delegato e la CSO di H&M. Il titolo? "H&M dice che la sostenibilità è buona per gli affari. Può convincere i clienti a interessarsene?"

Sembra ragionevole. Finché non leggi tra le righe.

Perché ecco cosa manca da quella conversazione:
❌ Nessuna menzione della sovrapproduzione
❌ Nessuna domanda su un modello di business basato sul volume
❌ Nessuna analisi critica — solo una citazione che scarica la responsabilità sui consumatori

Questo non è un fallimento del sistema. È una sua caratteristica.

Quando la sostenibilità svanisce silenziosamente dall'agenda, il greenwashing diventa accettabile. Sicuro. Normale.

Leggi di più: https://tinyurl.com/nhfcn982

#greenwashing #thisisgreenwashing
#sustainability #sustainablefashion #greenmarketing #fashionindustry

😍 Quel honneur ! Etre interviewée par deux étudiantes et un étudiant en communication à l'école Thomas More d'Anvers pour discuter de la communication sociale, éthique et durable mais aussi du Greenwashing, c'était une belle expérience. Venir d'Anvers pour me rencontrer, je ne peux qu'être super flattée 😁

N'hésitez pas à me contacter : [email protected]
#interview #communication #ethique #durable #economiesociale #greenwashing #ilovemyjob #freelance #rencontre #meeting #belgium