Search Engine Land: Google begins testing healthcare ads in AI Mode. “Google confirmed it is testing healthcare-related ads in AI Mode, marking the latest expansion of advertising into the company’s AI-powered search experiences.”

TechCrunch: Founders seize on Indian court ruling to revive criticism of Google’s ad business. “A recent Indian court ruling against Google’s keyword advertising practices has gained fresh attention after founders said competitors have long used the system to siphon off customers and force companies to pay to protect their own brands.”

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Reuters: Google appeals US court ruling on search monopoly. “Alphabet’s Google on Friday appealed a Washington federal judge’s ruling that it ​holds illegal monopolies in online search and ‌related advertising.”

Reuters: Switzerland probes alleged pacts to avoid keyword bidding on Google and Bing . “Switzerland’s competition commission has opened an investigation into suspected anti-competitive pacts in which travel companies and online casinos agreed not to bid against each other for search engine keywords.”

Search Engine Roundtable: Google Updates Alcohol, Prescription Drugs, Gambling & Government Policies. “Google has updated or is updating a number of Google Ads and Google Merchant Center policies. This goes across alcohol, prescription drugs, gambling and games and government documents and services policies.”

Bloomberg: Google Hit by EU Antitrust Probe Over Search Ads Pricing. “Google, the target for billions of euros in European Union antitrust fines, has been hit by a fresh EU probe over concerns it’s illegally rigging the cost of advertising on its search engine.”

Search Engine Journal: Google Disputes Report Claiming Ads Are Coming To Gemini In 2026. “Google is publicly pushing back on an Adweek report that claimed the company told advertising clients it plans to bring ads to its Gemini AI chatbot next year. Dan Taylor, Google’s Vice President of Global Ads, responded directly on X shortly after the story published, calling the report inaccurate and […]

https://rbfirehose.com/2025/12/11/search-engine-journal-google-disputes-report-claiming-ads-are-coming-to-gemini-in-2026/

Krebs on Security: Drones to Diplomas: How Russia’s Largest Private University is Linked to a $25M Essay Mill. “A sprawling academic cheating network turbocharged by Google Ads that has generated nearly $25 million in revenue has curious ties to a Kremlin-connected oligarch whose Russian university builds drones for Russia’s war against Ukraine.”

https://rbfirehose.com/2025/12/09/drones-to-diplomas-how-russias-largest-private-university-is-linked-to-a-25m-essay-mill-krebs-on-security/

Search Engine Roundtable: Google Ads No Longer Allows Online Horse Racing Betting. “Google Ads updated its gambling policy to disallow all promotion of online gambling-promoting content for horse racing targeting the United States. Google said this goes into effect as of December 1, 2025.”

https://rbfirehose.com/2025/12/07/search-engine-roundtable-google-ads-no-longer-allows-online-horse-racing-betting/