"human fracking

The use of information technology to exploit human attention in ways that are net counterproductive to the persons thus exploited
" https://en.wiktionary.org/wiki/human_fracking

Just learned about the term, reading
https://www.theguardian.com/books/2026/jan/18/how-can-we-defend-ourselves-from-the-new-plague-of-human-fracking

I like the idea. So maybe they deserve some "attention".

Will read more on https://friendsofattention.org/about/ (though their
animation is somehow like an annoying <blink> tag. ;-))

#humanfracking #friendsofattention #bigtech

human fracking - Wiktionary, the free dictionary

Wiktionary
How can we defend ourselves from the new plague of ‘human fracking’?

Big tech treats our attention like a resource to be mercilessly extracted. The fightback begins here

The Guardian
interesting essay from the #FriendsOfAttention" https://friendsofattention.org/ in the Guardian Saturday magazine (can't find it online yet) about reclaiming our #attention from the "human fracking" of #technology. Their book is out on Tuesday 20th.
Friends of Attention

In a recent NYT editorial 'Powerful Forces are Fracking our Attention: We Can Fight Back,' the #FriendsofAttention raise some interesting points. They also have a website with resources like Twelve Theses on Attention.

https://www.nytimes.com/2023/11/24/opinion/attention-economy-education.html

Opinion | Powerful Forces Are Fracking Our Attention. We Can Fight Back.

Attention education is the most powerful thing we can do for ourselves, for one another, for democracy.

The New York Times