I would like to add that the presence of the monkey makes me extremely anxious, as they were so often used as racist caricatures of colonised populations. This seems to be a - giant! - Barbary macaque, which, together with the landscape & the Roman ruins, points to this being set in North Africa.

#DrinkingStudies #Racism #Colonialism #FrenchColonialism #Absinthe #Alcohol #History

Explorers in hot climates also depended on "Oxygénée Cusenier" according to these strange sketches. This one here, by the French illustrator Falco from 1909, shows an unnamed European explorer in a desert explaining that his endurance was due to this particular brand of absinthe!

#DrinkingStudies #History #Colonialism #Absinthe #Alcohol #FrenchColonialism

Just one week later, Maurice Radiguet produced this gruesome sketch for "Le Sourire" - with the title "Civilisation in Morocco"... It shows a scene in precolonial Morocco, with the caption saying, in French: "Allah be praised! Yielding to the remonstrances of European diplomats, Sultan Moulay-Hafid became more human. From now on, he leaves one hand to his captives so that they can take their glass of OXYGÉNÉE CUSENIER before each meal."

#DrinkingStudies #FrenchColonialism #HistoryOfAbsinthe

This is such a fascinating #ColonialAdvert by the company "Rivoire Frères" from 1924 (i.e. after the prohibition of absinthe), published in "L'Afrique du Nord illustrée". It shows a full list of their products, from "Vermouth Phocéa" to "Imperial Brandy" & "French Whiskey"!

#DrinkingStudies #History #Historians #Aperitif #Alcohol #FrenchColonialism #NorthAfrica #Algeria

Quote from: Trenga, Victor. L’âme arabo-berbère. Étude sociologique sur la société musulmane nord-africaine. Algiers: Homar, 1913, p. 174f.

#histmed #ColonialMedicine #ColonialPsychiatry #FrenchColonialism #Orientalism #ImperialFeminism

This justified the colonial presence & showed the allegedly failed assimilation of Muslim men: "A new society, made up of advanced Muslim men & backward Muslim women, that is the bizarre & absurd invention of these Neo-Frenchmen [... that they] would like us to accept!"

#histmed #ColonialMedicine #ColonialPsychiatry #FrenchColonialism #Orientalism #ImperialFeminism

The same figure of an older North African man in traditional clothes seems to be printed on a (lottery?) ticket attached to this bottle of "Hamoud" from 1939 - which is interesting, as I've not seen him depicted in other adverts for "Hamoud Boualem"!

#DrinkingStudies #History #Historians #Colonialism #softdrinks #FrenchColonialism #Algeria #HistoryOfAlgeria #ColonialAdverts