ICYMI: A+E Global Media cuts ad server load 84% with Index Exchange pod-level auctions: A+E Global Media cut ad server requests 84% and lifted impressions 39% by switching to pod-level programmatic auctions via Index Exchange and FreeWheel's OpenRTB 2.6 integration. https://ppc.land/a-e-global-media-cuts-ad-server-load-84-with-index-exchange-pod-level-auctions/ #DigitalAdvertising #ProgrammaticAds #AdTech #IndexExchange #FreeWheel

ICYMI: FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG: FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform. https://ppc.land/freewheel-plugs-an-mcp-server-into-premium-video-ad-deals-pilots-with-pmg/ #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing

FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG: FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform. https://ppc.land/freewheel-plugs-an-mcp-server-into-premium-video-ad-deals-pilots-with-pmg/ #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing

Lionsgate hands FreeWheel exclusive control of its FAST channel advertising: Lionsgate partnered exclusively with FreeWheel on December 18, 2025, to manage its 30 U.S. FAST channels, giving ad buyers unified access to premium content. https://ppc.land/lionsgate-hands-freewheel-exclusive-control-of-its-fast-channel-advertising/ #Lionsgate #FreeWheel #FASTChannels #Advertising #DigitalMarketing

Comcast makes traditional TV inventory biddable through programmatic marketplace: Dentsu and Stitch Head film campaign demonstrates how linear television joins digital media in automated buying platforms powered by FreeWheel technology. https://ppc.land/comcast-makes-traditional-tv-inventory-biddable-through-programmatic-marketplace/ #Comcast #ProgrammaticAdvertising #DigitalMedia #LinearTV #FreeWheel

ICYMI: FreeWheel expands premium CTV marketplace partnerships: Major streaming partners join advertising technology platform to strengthen programmatic ecosystem reach. https://ppc.land/freewheel-expands-premium-ctv-marketplace-partnerships/ #FreeWheel #CTV #DigitalMarketing #ProgrammaticAdvertising #StreamingPartners

ICYMI: FreeWheel expands premium CTV marketplace partnerships: Major streaming partners join advertising technology platform to strengthen programmatic ecosystem reach. https://ppc.land/freewheel-expands-premium-ctv-marketplace-partnerships/ #FreeWheel #CTV #Streaming #AdTech #ProgrammaticAdvertising

FreeWheel expands premium CTV marketplace partnerships: Major streaming partners join advertising technology platform to strengthen programmatic ecosystem reach. https://ppc.land/freewheel-expands-premium-ctv-marketplace-partnerships/ #FreeWheel #CTV #ProgrammaticAdvertising #StreamingPartners #AdTech