*** Forwarded communiqué ***
#Belgium Bans Flavoured #Vapes, Ignores the Evidence and Abandons Smokers
Brussels, 1 May 2026 — Belgium's federal government has approved a ban on flavoured e-cigarettes, leaving only tobacco-flavoured and unflavoured products on the market from September 2028. The decision ignores a substantial body of evidence showing that flavours are a key reason adult smokers switch away from cigarettes.
Health Minister Frank Vandenbroucke called vaping "an invention of a criminal industry" that hides harmful substances behind #flavours like mint, apple, or raspberry. This is not public health policy. It is scaremongering dressed up as child protection.
Michael Landl, Director of the World Vapers' Alliance, said:
"Frank Vandenbroucke calling #vaping a criminal invention is not just wrong, it is dangerous. It tells hundreds of thousands of Belgian #vapers who quit smoking with the help of flavoured products that their choice was a crime. That kind of rhetoric has no place in a serious public health debate. The ban will push consumers back to smoking or the black market. Another gift for criminals from the government."
Contact:
Michael Landl
Director, World Vapers’ Alliance
[email protected]
More on this on: https://worldvapersalliance.com/belgium-bans-flavoured-vapes-ignores-the-evidence-and-abandons-smokers/