The Economist is building separate web content for AI agents, not just humans. In #FIRpodcast 516,
Neville and I explore what that means for communicators, and why content like FAQ and press releases may need restructuring.
https://www.firpodcastnetwork.com/fir-516-your-new-shadow-website/
Today, using Claude Cowork and AI agents in comms workflows is a realistic proposition.
In #FIRpodcast 513, Neville and I explore what happens when AI starts orchestrating workflows themselves. This has moved way beyond just experimenting.
🔗 bit.ly/4dflcN1
Is AI becoming the new “executive influencer”? In #FIRpodcast 512, Neville and I explore whether leaders are using AI to support decisions – or starting to defer to it.
Big questions around judgment, trust, and accountability.
🎧💻 bit.ly/4n2UdJ2
The policies were in place, the training was done, and the guardrails were clear. And still, a major law firm filed a document full of AI hallucinations.
This isn’t about AI failing, it’s about accountability – and what “human in the loop” really means in practice. @nevillehobson and I unpack the story in #FIRpodcast 511, plus 5 more topics in this long-form episode for April. And @danyork's tech report.
https://www.firpodcastnetwork.com/fir-511-doing-ai-governance-right-and-still-getting-it-wrong/
AI is not just changing communication. It’s changing the assumptions behind it. In #FIRpodcast 506, @nevillehobson and I explored six topics that point to something bigger:
– Billable hours under pressure
– Work observed, not just reported
– Gartner's PR budgets hype
– Misinformation risks
– Bots vs humans
– Are humans still central?
Plus, Dan York's tech report. Put together, all this isn’t just change – it’s a shift in how communication works.
https://www.firpodcastnetwork.com/fir-506-battle-of-the-bots/
In #FIRpodcast 482, Neville and I dig into #workslop – workplace content that looks good but adds no real value
Also: human-centred organisations, the evolving role of internal comms, Amazon’s AI audience targeting, AI and press releases, and more.
🎧 bit.ly/42i54Wy
#AI can polish our words, but at what cost to authenticity? In #FIRpodcast 481,
@nevillehobson.xyz and I discuss tone in AI-assisted writing and the 2025 em dash kerfuffle. Plus, Shel’s project to turn 28 blog posts into a new book with AI’s help.
🎧 Listen: bit.ly/42c8n1n
Posts and videos featuring Generative Engine Optimization (GEO) hacks and formulas are flooding the web. We reported recently on one such hack focusing on press releases. But when you consider the kind of content on which the AI models rely for their answers, it may be more efficient to revert to good, old-fashioned PR and marketing.
🎙️ In FIR 462,
@shelholtz.bsky.social
&
@nevillehobson.xyz
cover a $5M-funded AI cheating tool, 7 types of AI agents communicators must know, and much more, from new social network verification to onboarding challenges and generational shifts in PR.
🎧 Tune in: bit.ly/4jKORiW
ShelHoltz