🇫🇮🇪🇺 The #Finnish city of #Tampere has begun its year as the 2026 #European Capital of Smart #Tourism with an opening ceremony and the unveiling of a smart tourism hashtag sculpture in the city centre.
Awarded by the European Commission, the title recognises destinations leading in innovative tourism. Tampere was chosen for its digital services, sustainable initiatives and rich cultural heritage.
Officials highlighted the city’s combination of #accessibility, nature and culture with digital tools that enhance experiences for visitors and residents. The programme also introduces local businesses and partner destinations across Finland, boosting collaboration and international visibility while showcasing attractions such as the Moomins and sauna culture.
https://smart-tourism-capital.ec.europa.eu/press/news/tampere-kicks-its-european-capital-smart-tourism-year-2026-03-12_en

Tampere kicks off its European Capital of Smart Tourism year
The city of Tampere officially launched its year as the 2026 European Capital of Smart Tourism, celebrating with a high-level opening ceremony and an unveiling of a smart tourism hashtag sculpture in the city centre.





