The Bad PlaceTimes of India | Soon, BMTC bus tickets may feature ads
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Bengaluru’s BMTC is planning to place advertisements on the back of its electronic ticket‑issuing machine (ETM) thermal paper rolls, aiming to boost non‑fare revenue. A tender has been floated for an agency to supply the ad content, with printing handled by the authorized ETM roll supplier while the licensee covers ad‑printing costs. The move follows earlier bus‑wrap ads and targets a sizable market: BMTC’s fleet of 6,959 buses serves 45 lakh daily passengers, consuming around 6 lakh paper rolls annually—each printing 3,750 tickets. Officials anticipate significant income, while commuters have mixed feelings, welcoming ticket‑based ads over full‑bus wraps that can obstruct visibility.
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