#Anthropic is focussing on the #enterprisemarket, where it has seen significant growth. Over 60% of its #businesscustomers use multiple #Claude products, with #ClaudeCode being a major driver of this trend. Anthropic’s #enterprisestrategy, “land and expand,” aims to get clients familiar with one product before encouraging them to adopt others, leveraging the popularity of Claude Code. https://www.forbes.com/sites/richardnieva/2025/11/28/anthropic-enterprise-claude/?eicker.news #tech #media #news
How Instagram’s Cofounder-Turned-Anthropic Product Chief Is Cracking The Enterprise AI Code

Claude Code Is Anthropic’s Gateway Drug To The Enterprise

Forbes