Round-Tripping: The Trick Behind eFishery’s Fake Growth and How the Fraud is exposed - Kristie Neo https://youtube.com/shorts/QHXiUcv-vAU

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#efishery #startupfraud #southeastasia #venturecapital #asean

#Startup Fraud Is Getting Smarter in Southeast Asia - Kristie Neo aka @kristieneo #ASEAN https://youtube.com/shorts/s_ZJKXY6BzQ

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#efishery #startupfraud #southeastasia #venturecapital #asean

Fish Feed, Fraud & Fintech: How the @efishery Fraud began - Kristie Neo aka @kristieneo breaks it down https://youtube.com/shorts/4PLuzTlDeAI

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#StartupFraud #eFishery #VentureCapital #AgriTech #southeastasia

When everyone else was throwing praise and cash at a fish-feeder startup like it’s the second coming of Grameen Bank, it’s easy to start wondering if maybe you’re just being cynical. Maybe you’re jaded. Maybe the founder *really is* a scrappy visionary from East Jakarta.

People in the Indonesian tech scene knew how cynical, critical, and skeptical I was whenever I came across new startup ideas or concepts. People probably called me the dream killer with all the startup ideas I shat on as a judge at various tech startup events over the years but I was the judge, not the executioner.

For the most part I asked hard questions about their ideas and they mostly couldn’t find the answers. That’s on them. It’s on the founders to decide how to proceed after my grilling. But this one, this fishy fish feeding idea, this was blowing red flags in my head but it already had far too many major backers at the time. I chose to stay quiet and distanced myself from the hype.

#startup #Indonesia #efishery #TootSEA

http://aulia.me/2025/04/16/i-wanted-to-be-wrong-about-efishery-i-really-did/

Sources: SoftBank-backed eFishery, Indonesia’s top agritech startup, slashes over 1,000 jobs (~90% of its workforce) and considers potential liquidation. #eFishery #Agritech #SoftBank #StartupNews #Indonesia #JobCuts #TechLayoffs #BusinessNews #Liquidation

https://posivi.com/efishery-slashes-over-1000-jobs/