
Dunkin'. You're opening in #Canada. Bold move. Here is your game plan:
1. Breakfast, we want coffee that's slightly better than Tims and slightly cheaper. This is not hard to do. And we want goddamn donuts. We don't want $5 McMuffins. We want goddamn donuts. We want to walk in and see a wall of goddamn donuts and there better be 5 different kinds of jelly donuts. And because not everyone has eating-goddamn-fresh-donut money burning a hole in their pocket, we want to see some bags of day olds.
2. Lunch, we want that coffee I mentioned and goddamn donuts. A wall of goddamn donuts. You can have some chili bowls as long as they are not priced higher than $5 (and that includes a pack of saltines). We don't want pizza. We don't want an $8.99 chicken sandwich. We don't want a Temu McDonald's.
3. Dinner, sorry, you're going to have to suck it up. Things will slow down a mite. Dinner at any donut shop is for divorced moms needing a neutral space to meet their ex and explain to him that parenting isn't leaving a 6-year old alone to play with a running chainsaw. You're going to get a lot of women treating your place like a safe space. To help keep everyone calm, we want goddamn donuts and that coffee that's slightly better than Tims and slightly cheaper.
4. Late night, okay location is important here. If you're near or on the 401, you're going to have people pulling in to use the bathroom and they want that coffee I mentioned and they want a lot of goddamn donuts to choose from. They want to buy 2-3 donuts to help power them for a 3-4 hour drive. The first thing they want to see is a wall of goddamn donuts because they are tired and miserable and, because this is Canada, they've already been on the road for 3-4 hours. If you're suburban or rural you're going to get teenagers and dudes with pre-2000s sports cars hanging out in the parking lot. There may be some fights so you're going to need to schedule an enforcer or two or a very matronly old lady who is good at yelling. If you can hire a French Canadian matronly old lady fuck yeah. These people want goddamn donuts to scarf down while they talk about their life choices and why their girlfriend left them.
If you can stick to this simple business plan, you'll do well.







