🌐 On October 15, 2025, the seventh edition of the Cercle des .marque took place, bringing together some forty members to discuss key topics such as
figures and trends ICANN applications and many others.
➡️ Discover the highlights of this event in our article written by Marion Carrier https://www.afnic.fr/en/observatory-and-resources/expert-papers/highlights-of-the-cercle-des-marque-annual-assembly-an-event-dedicated-to-dotbrand-tlds/
🌐 Le 15 octobre 2025, la septième édition du Cercle des .marque a réuni une cinquantaine de membres pour discuter de sujets clés tels que les tendances et chiffres clés du marché, les candidatures d'un .marque et bien d'autres encore.
➡️ Découvrez les temps forts de cet événement dans notre article rédigé par Marion Carrier https://www.afnic.fr/observatoire-ressources/papier-expert/les-temps-forts-du-rdv-annuel-du-cercle-des-marque-levenement-dedie-aux-extensions-internet-marque/
🌐 Camille Huré, Marketing Manager at Afnic, shares the story of the distributor E.Leclerc that registered and uses its own Internet top-level domain : .leclerc
🏷️Transforming a brand name into not only a commercial banner, but a genuine trustworthy digital infrastructure.
📘 E.Leclerc and its .leclerc domain: a brand that has made its name a digital territory :
https://www.afnic.fr/en/observatory-and-resources/expert-papers/e-leclerc-and-its-leclerc-domain-a-brand-that-has-made-its-name-a-digital-territory/
💡 What if your brand had its own TLD?
ICANN has published a practical guide to facilitate deployment of Brand TLDs.
📘 Key points, next steps, it's all summarized here https://www.afnic.fr/en/observatory-and-resources/expert-papers/applicant-guidebook-2025-a-practical-framework-to-facilitate-deployment-of-brand-tlds/
🌐 Dans un contexte où la maîtrise de la présence en ligne devient stratégique, l’acquisition d’un dotbrand ou gTLD de marque offre bien plus qu’une vitrine digitale :
✅ Souveraineté numérique
✅ Économie
✅Autonomie opérationnelle
✅ Résilience
✅ Confiance client
✅ Optimisation marketing et pilotage centralisé
✅ Sécurité
💡 Retrouvez les principaux leviers de valeur d’un dotbrand, souvent sous-estimés, mais porteurs d’un réel retour sur investissement
📰 The January issue of the Afnic newsletter it out!
To read this edition go to https://afnic-media.fr/newsletter/20250123-english.html
➡️ Subscribe to receive future issues directly in your e-mail box on our website: https://afnic.fr/en/
In September 2024, Afnic commissioned an independent nationwide survey to evaluate knowledge and perception of brand TLDs and their attractiveness. Carried out by consultants MV2, this study covered 2,000 French Internet users, mainly (56%) in employment and aged between 18 and 60.The results were revealed exclusively at the annual event of the Cercle des .marque (the “Brand TLD Club”) on 21 November 2024.
🚀 The results of the perception survey on .brand TLDs are in!
🔍 This perception survey highlights the strategic benefits and significant advantages of these custom TLDs.
➡️ Discover the results https://afnic.fr/en/observatory-and-resources/expert-papers/dot-brand-tlds-afnic-reveals-the-exclusive-results-of-its-perception-survey/
🌐 In 2026, ICANN, the governing body for some of the world’s domain names, is going to open a new round of applications for gTLDs.
💡 A new opportunity to push your brand on the Internet
➡️ To find out more, read the article by Pierre Bonis https://www.afnic.fr/en/observatory-and-resources/expert-papers/a-new-opportunity-to-push-your-brand-on-the-internet/
.marque et grande distribution : donner plus de portée à sa stratégie RSE https://www.afnic.fr/observatoire-ressources/papier-expert/marque-et-grande-distribution-enjeu-2-5-donner-plus-de-portee-a-sa-strategie-rse/
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Dot brand and large-scale retailing: giving more weight to your CSR strategy https://www.afnic.fr/en/observatory-and-resources/expert-papers/dot-brand-and-large-scale-retailing-2-5-giving-more-weight-to-your-csr-strategy/
#grandedistrib #RSE #Afnic #newgTLDs #dotbrand #brandTLDs #brands #branding #CSR
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