Stupid. Stupid. Stupid.
If you get rid of what makes you distinctive and desirable to your dedicated customers, you become Just Another Airline. At that point, you're doomed.
Southwest isn't good enough to be Just Another Airline. Since they don't show up on other sites, people will stop going to southwest.com and the airline will die.
"If you’re a poet, a misfit, a dreamer, a schemer, a rebel, a lover, a doer, a thinker, please, for the love of the universe, don’t change." -- Tiny Buddha, tinybuddha.com
#tinybuddha #quotes #wordsofwisdom #dreamers #doyou #dontchange