Q&A: What is the #deathcult?
Q. Not sure what you mean by #deathcult.
A. Anything with a `#` in front becomes a hashtag. If you click on it, you can see related posts, conversations and ideas from other people using the same tag.
So #deathcult is not a literal group or organisation. It is a way of connecting a set of ideas and critiques. Following the hashtag should give you the wider context.
In this case, #deathcult is a shorthand for the dominant culture of endless growth, extraction, competition and profit over people and planet. It points to the idea that parts of our economic system are locked into behaviours that are damaging society and ecology, even when the consequences are obvious.
Q. Is it Cruel Norwegian Black Metal?
A. Yes... that is part of the joke. 😄
The hashtag plays with the idea of a “death cult”, but the meaning comes from the surrounding conversations, not the music genre.
This is one of the interesting things about hashtags on the #openweb. They become small cultural maps. People build shared meanings around them over time.
Q. So hashtags actually work like that?
A. They can.
Try using hashtags in your own posts. If they overlap with other people using the same tags, you can discover conversations outside your immediate circle.
This is a small step away from the closed algorithmic worlds of the #dotcons, where platforms decide what you see.
Using shared tags is one simple way of finding the wider #openweb - where conversations can cross communities rather than staying trapped inside one platform.
Q. Good tip, thanks.
A. No problem. Hashtags are a small tool, but they are also a reminder that the #openweb can still be something we shape together.