QR Codes Pose Loyalty Hurdle for Older Consumers, USF Research Suggests
USF research shows poorly designed QR codes frustrate older adults, hurting customer loyalty in hospitality. Easy design keeps them coming back.
#QRCodes, #CustomerLoyalty, #OlderAdults, #USFResearch, #Hospitality
New USF research found that older adults are 30% less likely to return to businesses with difficult QR code systems compared to those with easy-to-use ones.
#QRCodes, #CustomerLoyalty, #OlderAdults, #USFResearch, #Hospitality
https://newsletter.tf/usf-qr-code-older-customers-loyalty/
Comarch and Sway Outcomes Forge Alliance to Bridge Loyalty Strategy and Tech
Comarch and Sway Outcomes join forces to connect loyalty strategies with technology, helping brands improve customer engagement. Learn how this partnership works.
#CustomerLoyalty, #Comarch, #SwayOutcomes, #TechPartnership, #BusinessStrategy
https://newsletter.tf/comarch-sway-outcomes-loyalty-strategy-tech-alliance/
Comarch, a major European tech company, has partnered with Sway Outcomes, a loyalty consultancy. This alliance aims to better link customer loyalty plans with technology execution.
#CustomerLoyalty, #Comarch, #SwayOutcomes, #TechPartnership, #BusinessStrategy
https://newsletter.tf/comarch-sway-outcomes-loyalty-strategy-tech-alliance/
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