Mastodawn

https://get.mypost.to/wLYsoF
The targeting may be technically impressive, but it can feel unsettling.
#digitalmarketing #creepiness #marketing #physorg

Digital targeting creeps out customers

Years into the grand experiment of personalized digital marketing, most of us have had the experience: You search for a product—or just casually mention it. Suddenly, ads for that exact item stalk you across apps, websites, and social media. The targeting may be technically impressive, but it can feel unsettling.

Phys.org

katch wreck Mar 2

`We demonstrate that creepiness emerges when personalized ads are appraised as ambiguous and intrusively surveilling, which elicits uneasiness and, subsequently, reactance. We further show that creepiness is amplified by two consumer characteristics: skepticism and technological paranoia, and that it has negative consequences for brands, reducing purchase intention.`

https://onlinelibrary.wiley.com/doi/10.1002/mar.70089

#creepiness #creepy #advertising #privacy

WIST Quotations Has Moved!Jun 17, 2025

A quotation from Ben Aaronovitch

The original single-bulb light fittings had been ripped out and their cables rerouted to power a single line of fluorescent tubes. In accordance with the iron law of creepy ambience, every third or fourth tube was either out or flickering fitfully.

Ben Aaronovitch (b. 1964) British author
Amongst Our Weapons (2022)

Sourcing, notes: wist.info/aaronovitch-ben/7698…

#quote #quotes #quotation #qotd #ambiance #creepiness #lighting #spookiness #trope

Amongst Our Weapons (2022) - Aaronovitch, Ben | WIST Quotations

The original single-bulb light fittings had been ripped out and their cables rerouted to power a single line of fluorescent tubes. In accordance with the iron law of creepy ambience, every third or fourth tube was either out or flickering fitfully.

WIST Quotations