For the first time, more #UK #streaming subscribers are opting for #adsupported plans than #adfree ones. This shift, driven by #costconscious consumers, marks a significant change for the #streamingindustry, which previously prioritised ad-free experiences. The growing popularity of ad-supported streaming is also impacting the #advertisingmarket. https://www.theguardian.com/media/2025/dec/26/tv-streaming-turning-point-most-uk-subscribers-opt-for-ads?eicker.news #tech #media #news