Karthik SVery impressive! A teaser for the upcoming Chennai launch of IKEA that is fronted by IKEA's India CEO himself, complete with a cliffhanger ending and all :) This used to a media-centered PR effort a few years ago - now, it's brand-owned, influencer-enabled, and CEO-enacted! Quite an evolution in the world of PR and corporate communications.
Marcus SchulerOracle's denial of OpenAI data center delays reveals a telling distinction: no delays to "contractual commitments"—not public timelines. The gap between what companies say and don't say often contains the actual story.
#AIInfrastructure #CorporateCommunications
https://www.implicator.ai/oracles-careful-denial-betrays-more-than-its-openai-delays/
ResearchBuzz: FirehosePsyPost: Artificial intelligence loses out to humans in credibility during corporate crisis responses. “A new study published in Corporate Communications: An International Journal provides evidence that, at least for now, human-written crisis messages are perceived as more credible and reputationally beneficial than those authored by AI systems.”
4/4 and PR teams covet and dream of. That it happened through a mere LinkedIn post, whether organic or engineered, is a pretty good job done well!
The actual idea itself is quite interesting for India as a country.
FrankStrongIf you weren't aware, also put together a newsletter once a month since ~2016.
It's a round up of great articles and links for marketing and comms.
And we just moved it to Substack.
https://monthlymarcom.substack.com/p/must-read-marketing-and-comms-articles
#publicrelations #corpcom #corpcomm #communication #communications #marcom #mediarelations #corporatecommunications #PRtips
#marketing #b2bmarketing #CMO #marketing #marketingleadership #communication #b2b #b2bsaas #saasmarketing
Arnd LayerAls #ContentCreator of Mitarbeiter in #Marketing oder #CorporateCommunications ist die Motivation eine andere. Ich sehe aus der Ecke immer wieder die Haltung, dass #bluesky oder #threads mehr Reichweite haben.
Mit so einer Haltung wird aber die Community ausgenutzt. Da muss jede(r) entscheiden wie gut sie das finden. Und ich sehe natürlich auch die Content Creators, die sich ehrlich in der Community engagieren, aber auch davon leben müssen.
Mit so einer Haltung wird aber die Community ausgenutzt. Da muss jede(r) entscheiden wie gut sie das finden. Und ich sehe natürlich auch die Content Creators, die sich ehrlich in der Community engagieren, aber auch davon leben müssen.
3/3 like 'our rivals' or 'the competition we face in India'.
But I'm glad he exercised his discretion in going against conventional PR wisdom. Naming the competition (knowing fully well that he'd be quoted as naming the rival brands), in this media interaction, makes him (and Coca-Cola) seem like a confident player. And given that he's naming and crediting his/their two large competitors in India in a graceful manner, it is a PR win for Coca-Cola.
5/5 Not many corporate leaders can pull such a thing, and it helps that Deepinder has consistently built his online persona for direct-speak. That prior context helps him do a lot more than most leaders who have to hide behind corporate-speak.
#PR #publicrelations #corporatecommunications #communications
4/4 Or does Mokobara think that their stand has always been clear, and it is pointless to address (in good faith) something that is untrue?
Either way, pretty bold reaction from the brand, in terms of PR and corporate communications!
#PR #publicrelations #corporatecommunications #crisis #communication
7/7 The briefing note helps keep the corporate communication consistent regardless of the media (print, TV, or online), or the kind of interaction (press conference, one-on-one interaction, written responses to email queries, etc.).
#PR #publicrelations #corporatecommunication #communication #corporatecommunications