5/5 This controversy did in 72 hours what a year of investor communications couldn't - it made the split visible, gave GIG a distinct identity in public memory out of nowhere, and drew exactly the audience attention the GI mark was designed for. Accidentally, the "imbroglio" has been the most effective awareness campaign GIG has run for its new independent identity. The outrage was actually the 'launch', in a stupendous irony 😏
6/6 cycle and signals that the brand doesn't have a full grip on the facts. Lenskart's response came in stages: first, "outdated document". Then, additional context. Then, formal apology. And then, a new policy allowing bindi, hijab, and turban. While the direction was right, the incremental rollout kept the story alive far longer than necessary.
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Very impressive! A teaser for the upcoming Chennai launch of IKEA that is fronted by IKEA's India CEO himself, complete with a cliffhanger ending and all :) This used to a media-centered PR effort a few years ago - now, it's brand-owned, influencer-enabled, and CEO-enacted! Quite an evolution in the world of PR and corporate communications.
Oracle's denial of OpenAI data center delays reveals a telling distinction: no delays to "contractual commitments"—not public timelines. The gap between what companies say and don't say often contains the actual story.
#AIInfrastructure #CorporateCommunications
https://www.implicator.ai/oracles-careful-denial-betrays-more-than-its-openai-delays/
PsyPost: Artificial intelligence loses out to humans in credibility during corporate crisis responses. “A new study published in Corporate Communications: An International Journal provides evidence that, at least for now, human-written crisis messages are perceived as more credible and reputationally beneficial than those authored by AI systems.”
4/4 and PR teams covet and dream of. That it happened through a mere LinkedIn post, whether organic or engineered, is a pretty good job done well!
The actual idea itself is quite interesting for India as a country.
If you weren't aware, also put together a newsletter once a month since ~2016.
It's a round up of great articles and links for marketing and comms.
And we just moved it to Substack.
https://monthlymarcom.substack.com/p/must-read-marketing-and-comms-articles
#publicrelations #corpcom #corpcomm #communication #communications #marcom #mediarelations #corporatecommunications #PRtips
#marketing #b2bmarketing #CMO #marketing #marketingleadership #communication #b2b #b2bsaas #saasmarketing
3/3 like 'our rivals' or 'the competition we face in India'.
But I'm glad he exercised his discretion in going against conventional PR wisdom. Naming the competition (knowing fully well that he'd be quoted as naming the rival brands), in this media interaction, makes him (and Coca-Cola) seem like a confident player. And given that he's naming and crediting his/their two large competitors in India in a graceful manner, it is a PR win for Coca-Cola.
Karthik S
Marcus Schuler
ResearchBuzz: Firehose
FrankStrong
Arnd Layer