On the 30th of January 2015: #CarlDjerassi, Austrian-born American #chemist and father of the #contraceptivepill, died at 91.
#RIP 🥀🪦⚰️

💊 Elmwood reveals the brand story behind America's first over-the-counter contraceptive pill
Feat.: @opill_otc + @ElmwoodTweets
by Katy Cowan @katylcowan at @creativeboom
#branding #Identity #ContraceptivePill

https://www.creativeboom.com/news/elmwood-brand-story-behind-americas-first-over-the-counter-contraceptive-pill/

Elmwood reveals the brand story behind America's first over-the-counter contraceptive pill

The global design consultancy shares how it created a visual identity for birth control medication, marking a landmark moment for women in American history. Despite some recent regression on wome...

Creative Boom
MSN