#Colesworths have enticed me into shopping weekly, rather than every 6-8 weeks ($50 and $40 offers respectively), so I'm uniquely placed to observe shopping centre carpark utilisation rates, as impacted by the current fuel crisis. 🤪
Compared to my previous visits, the carpark had 'noticeably more' empty spots than usual, but inside the shops there were no expanses of empty shelves (yet), nor any brawls in the toilet paper aisles.
Coles plans to deploy data company Palantir's tools across more than 840 supermarkets to cut costs and "redefine how we think about our workforce". At a time of increased food insecurity, Australians should question if this is the right direction, writes Luke Munn.
Why can't Australian supermarkets harness AI in their advertising?
If I was crafting emails and app notifications and personalised offers for me, I would look through my purchase history, and go "This bloke has never bought anything pet-related, so he probably doesn't have a pet, so how about we never send him any pet-specific offers or specials…🤔"
instead of their current mindset of
"This bloke hasn't bought anything pet-related yet, so we're missing out on his dollars in that segment, so we need to absolutely saturate his feed with pet-related specials and offers until he starts spending his dollars on our pet products!"
Then, when they grasp the concept, they can apply it to my targetted ads for baby goods, alcohol, and parent-related marketing.
Why can't Australian supermarkets harness AI in their advertising?
If I was crafting emails and app notifications and personalised offers for me, I would look through my purchase history, and go "This bloke has never bought anything pet-related, so he probably doesn't have a pet, so how about we never send him any pet-specific offers or specials…🤔"
instead of their current mindset of
"This bloke hasn't bought anything pet-related yet, so we're missing out on his dollars in that segment, so we need to absolutely saturate his feed with pet-related specials and offers until he starts spending his dollars on our pet products!"
Then, when they grasp the concept, they can apply it to my targetted ads for baby goods, alcohol, and parent-related marketing.
The #Woolworths #Rewards app is insatiable!
It's now up to nearly 13,000 tracking attempts! And look at the next highest number, from a cycling app which was running for about 3 hours.
So, it has come to this.
Desperately browsing the #ColesWorths web sites for the cheapest acceptable ground #coffee, and discussing buying a grinder. (But some beans are more expensive than their pre-ground version. WTF?)
We're even holding our noses and trying #Aldi coffee again. We mix it with our preferred brand to make it palatable.
Prices are all over the graph as the supermarkets try to find a new price point.
isol
AJ Sadauskas
Whiskers 🇦🇺
AJ Sadauskas
Voracious Reader
Greg Hills