David KleemanMar 22, 2023

"Cuddleware" - where the growing population of adult #Roblox #gamers meets their #preschool #kids' #brand and #IP love and #play.

My new #Kidscreen piece for #Dubit.

https://kidscreen.com/2023/03/22/is-cuddleware-the-future-of-preschool-ips-and-social-game-platforms/

#Minecraft #FortniteCreative #epicgames #socialgaming #coplay #coengagement #research #Trends #content #immersive #metaverse #children

Is ‘cuddleware’ the future of preschool IPs and social game platforms?

OPINION: Dubit SVP and researcher David Kleeman suggests that a new approach to caregiver-and-child engagement on Roblox may unlock new opportunities for brands.