the cluetrain manifesto - chapter two

The Cluetrain Manifesto.

Yes, there's a theme here...

So many of y'all think you're becoming Cyborgs when you're actually just batteries.

#cluetrain #cmonson

https://loudpoet.com/2026/02/27/five-things-february-27-2026/

Five Things: February 27, 2026 | As in guillotine...

Yes, there's a theme here... So many of y'all think you're becoming Cyborgs when you're actually just batteries. #cmonson

As in guillotine...
Have they taken down the #Cluetrain website or is it just not accessible in NZ any more?

VOI isn't a concrete metric that's going to impress non-marketing executives who only understand spreadsheets, but it's an invaluable concept that every experienced marketer should instinctively understand.

It also aligns with one of my favorite #Cluetrain quotes: "Some of these conversations ended in a sale, but don’t let that fool you. The sale was merely the exclamation mark at the end of the sentence."

https://sparktoro.com/blog/roi-vs-voi-smart-marketers-look-beyond-the-numbers/

ROI vs. VOI: Smart Marketers Look Beyond the Numbers - SparkToro

Most of us default to Return on Investment (ROI) for measuring marketing success. It's the tried-and-true metric that quantifies financial returns. Money

SparkToro

"I’d rather preserve my independence, but keeping a roof over my head is more important." @baldur

If blogging IS tied to your professional work, it's arguably even more important to get your house in order now. I always appreciate Baldur's candor, and his personal asides bolster his professional credibility.

He's the anti-Godin, and he proves the internet can be a better place.

#Cluetrain #blogging #SocialReboot

https://www.baldurbjarnason.com/2025/first-outlines-of-a-plan/

First outlines of a plan: thinking strategically about a modern tech and media business

Web dev at the end of the world, from Hveragerði, Iceland

"It is why I am returning to this blog, renewing my use of RSS, and actively removing myself from a wide swath of the web...

Personal blogging is a key part to building the presence I want." @broximar

#Cluetrain #blogging #SocialReboot

https://broximar.com/personal-blogs/

How it once was

We shared the things we enjoyed in our own space, not on a service, which is now using that sharing against us.

Broximar

"I want somewhere to exist on the net where people can find my personal record. I don’t expect this blog ever to achieve mass readership; it’s a snapshot of the contents of my own brain, and that is a niche interest." @riotnrrd

#Cluetrain #blogging #SocialReboot

https://findthethread.blog/Personal-Digital-Sovereignty/

Personal Digital Sovereignty

The other day, I wrote that “One of the reasons I write in my blog is for the pleasure of being able to say ‘I told you so’”. More seriously, I want somewhere to exist on the net where people can find my personal record. I don’t expect this blog ever to achieve mass readership; it’s a snapshot of the contents of my own brain, and that is a niche interest.

Find The Thread

Flashback: We can have a different web

"If we wanted, each of us could escape those walls and set up our own spaces within the limitless, fertile soil beyond." @molly0xfff

#Cluetrain #blogging #SocialReboot

https://www.citationneeded.news/we-can-have-a-different-web/

We can have a different web

Many yearn for the “good old days” of the web. We could have those good old days back — or something even better — and if anything, it would be easier now than it ever was.

Citation Needed

Why keep blogging in 2025?

If you've known me for a while, you know a #Cluetrain quote is coming!

EDIT: I've added posts from others about their own blogging to this thread. 👇🏽

#SocialReboot #blogging

https://loudpoet.com/2025/02/08/why-keep-blogging-in-2025/

Why keep blogging in 2025? — As in guillotine...

Why keep blogging in 2025? If you've known me for a while, you know a Cluetrain quote is coming!

As in guillotine...