We changed the cancel button from "Cancel Subscription" to "Abandon My Goals" and churn dropped 22%.

#cbds #tech #innovation #leadership #churn

Annualizing Retention Rates

SaaS 기업들이 월간 또는 분기별 유지율을 연간 수치로 환산할 때 단순 곱셈을 사용하는 오류를 범하기 쉽다. 실제로는 유지율이 복리로 계산되어야 하며, 월 2% 이탈률은 연간 약 21.5% 이탈률에 해당한다. 잘못된 계산은 이탈률을 과대평가하고 유지율을 과소평가하여 투자자 보고나 벤치마크 비교 시 오해를 불러일으킨다. 따라서 정확한 연간 유지율 산출을 위해서는 복리 공식을 적용해야 하며, 일관된 측정 방법론 유지도 중요하다. ARRGuide 같은 도구를 활용하면 자동으로 일관된 유지율 계산과 연간 환산이 가능하다.

https://www.arrguide.com/blog/annualizing-retention-rates

#saas #retention #annualization #churn #metrics

Jason M. Lemkin of SaaStr Ai discusses the unique #churn challenges for #genai companies : Prompts are too portable! (for the vendors)

- The technology is changing fast
- Prompts are portable : switching costs in AI agents are lower than in standard SaaS
- AI isn't a "moat" : it's "table stakes"
- AI buyers refuse to commit to multi-year contracts

https://www.saastr.com/the-wave-of-ai-agent-churn-to-come-prompts-are-portable/

"#AI sells, but it doesn't stick" according to RevenueCat - AI apps have 30% higher #churn rate, and a 20% higher rate of refund requests.

Lots of great churn facts in the 2026 State of Subscription Apps report, you know how I love a good churn benchmark report! (Since I invented this category of reporting back when I was at Zuora 🤓 )

https://www.revenuecat.com/state-of-subscription-apps/

Antenna released their 2025 State of Subscriptions report. #Churn focused highlights:

- #SVOD #churnrate was fairly stable in 2025, but with a big spike on Disney/Hulu due to Jimmy Kimmel's brief "indefinite" suspension 😆

- Average SVOD churn 4.6% monthly

- 40% of churned subscribers returned within 12 months = Winback for the Win!