undefined | Chrysler CEO says there is a minivan 'resurgence' but stays quiet on product plans
Chrysler and Dodge CEO Matt McAlear used the 2026 New York International Auto Show to declare that the minivan is far from dead, unveiling the Pacifica Pinnacle – the highest‑end trim of Chrysler’s sole family vehicle. He said the brand “absolutely sees the minivan market growing” and hinted that a “lot of things are in the works,” promising more details at Stellantis’ investor day in May. McAlear emphasized Chrysler’s position as the segment’s best‑selling brand and highlighted new features such as rear‑seat screens and fully stowable second‑ and third‑row seats, while also teasing a rugged “Grizzly Peak” concept aimed at broadening the minivan’s appeal.
Industry data shows a modest revival in the segment. Minivan share of the U.S. market rose from 1.7 % in 2017 to 2.4 % in 2025, driven by affordable, versatile vehicles. While the average large SUV now costs about $77,215, the average minivan sells for roughly $48,269—just above the overall new‑vehicle average of $48,402—making it a competitive option for families. Chrysler reported an 84 % year‑over‑year sales jump for the Pacifica in March 2026, despite a dip in the first quarter, and other players such as Toyota (Sienna), Honda (Odyssey) and Kia (Carnival) also posted gains, underscoring a broader, if still modest, resurgence.
Analysts attribute the renewed interest to practical benefits—spacious interiors, sliding doors, and innovative storage solutions—rather than sheer performance. McAlear cited owners who use the van for activities like race‑car kart storage or kiteboarding, pointing to the vehicle’s convenience and safety. With the Pinnacle pricing above $56,000 and the more entry‑level Pacifica LX starting just over $41,000, Chrysler believes the segment’s growth will continue as consumers seek functional, family‑friendly transportation without the need to “impress everybody.”
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#chrysler #newyorkinternationalautoshow #pacificapinnacle #stellantis
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