The 15 hottest toys this Christmas – and how Swansea kids can win them all

The DreamToys 2025 list is the annual forecast by the Toy Retailers Association of the must‑have toys, gadgets and games that kids will want under the Christmas tree this year.

Selected by an independent panel of toy retailers and toy experts — from small independents to large national chains — the list is described as the most authoritative prediction of what are expected to be the hottest new toys on the high street for the festive season.

Families in Swansea are being offered the chance to win all 15 toys tipped to be the biggest sellers this Christmas, thanks to a festive giveaway at Smyths Toys in St David’s Retail Park.

Paul Reader, Chairman of the Toy Retailers Association, said the competition was designed to bring “seasonal cheer” to families and encourage people to shop locally in the run‑up to Christmas.

To enter, families just need to visit Smyths’ Swansea store before midnight on Wednesday 10 December and scan the QR code in‑store. The winner will collect their prize between Saturday 13 and Sunday 21 December.

A festive display of the DreamToys 2025 list, showcasing the 15 toys tipped to be the biggest sellers this Christmas.

The 15 must‑have toys this Christmas

Toy NameSupplierPriceDescriptionDress To Impress Mystery Model DollsClick£12.99Surprise fashion dolls with mix‑and‑match outfits.Gui Gui Shimmer Deluxe PackMoose Toys£19.99Glitter‑themed collectible dolls for imaginative play.Hot Wheels Racing F1 Grand Prix CircuitMattel£79.99Large‑scale track set bringing Formula 1 racing home.Human ControllerTOMY£34.99Interactive game where players become part of the action.Jurassic World Primal Hatch T.RexSpin Master£64.99Dinosaur egg that hatches to reveal a roaring T.Rex.Marshmallow MadnessVivid Goliath£19.99Family party game with marshmallow‑themed challenges.Mini Brands – Fill the Fridge PlaysetZURU£19.99Miniature collectibles with fridge playset.Monster Jam Smash & Bash Grave Digger RCSpin Master£49.99Remote‑controlled monster truck built for stunts.One Piece the Going Merry Pirate ShipLEGO£119.99Detailed LEGO set recreating the iconic anime ship.Peppa Pig Oinks & Snuggles Evie DollHasbro£29.99Interactive cuddly doll for preschoolers.Pokémon Mega Evolution Elite Trainer Box – GardevoirPokémon£54.99Premium trading card set with exclusive cards.Speed Champions F1 Racing CarsLEGO£22.99Formula 1 cars in LEGO’s Speed Champions series.Sticki Rolls Sticki RolluxeCharacter Options£39.99Jumbo sticker rolls for creative play.Disney Stitch Interactive PlushJust Play£79.99Interactive plush toy with sounds and movements.Wicked For Good Singing DollsMattel£34.99Dolls of Elphaba and Glinda from Wicked, singing songs from the show.

Here’s a closer look at some of the toys tipped to be this year’s biggest hits:

Mattel’s Hot Wheels Racing F1 Grand Prix Circuit brings Formula 1 action into the living room.LEGO’s Going Merry Pirate Ship recreates the iconic vessel from the anime One Piece.Hasbro’s Peppa Pig Oinks & Snuggles Evie Doll is designed for preschoolers with interactive cuddles.Pokémon’s Mega Evolution Elite Trainer Box – Gardevoir is a premium set for trading card fans.Disney’s Stitch Interactive Plush features over 100 sounds and movements, bringing the character to life.

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Step into a Christmas past, where the Sears Wishbook was a treasure trove of every kid's dream. From the intergalactic battles with Star Wars figures and the iconic Death Star, to the challenge of Simon and the Merlin handheld game, this season is a flashback to pure joy. This holiday, we're celebrating the wonder of the toys that defined a generation. #Christmas #Retro #ChristmasToys #Nostalgia #Holidays #video