Parks Canada works with social media influencers to shape visitor behaviour in Banff
Banff National Park staff attended Travel Alberta’s influencer event in Canmore for the first time. Parks Canada says with more visitors relying on social media instead of its own information, it’s turning to influencers to help deliver safety messaging before people arrive.
https://www.cbc.ca/news/canada/calgary/banff-national-park-social-media-9.7162400?cmp=rss
Banff National Park staff attended Travel Alberta’s influencer event in Canmore for the first time. Parks Canada says with more visitors relying on social media instead of its own information, it’s turning to influencers to help deliver safety messaging before people arrive.
https://www.cbc.ca/news/canada/calgary/banff-national-park-social-media-9.7162400?cmp=rss









