“Bob, my printer quality is low. Please come fix it.”
I drove to the client’s office. It’s a small business, about a dozen employees. The VP fills multiple rolls, something that you’ll understand if you’re in a small business yourself. She’s Head of HR, and also Senior Accountant. When I got there, she said, “I can’t print the employee insurance cards. Look at this mess. They’re illegible.”
Thanks, Delta Dental, for issuing insurance “cards” as PDF files where the text on the back of the cards is in about 3-point font. Love you for that.
Anyway, to start, the black toner on the laser printer was out. She replaced it with a toner cartridge that was OPEN, out of its wrapper, laying on a counter. When the first cartridge was installed, the printer had a “low toner” message. With the replacement cartridge, the one that was already open, it showed zero black toner. Now it wouldn’t print the insurance cards at all.
She looked around and found a box with new toner cartridges in it. All four: black, magenta, cyan, yellow. The box still had the form fitting Styrofoam package filler, and each toner cartridge was sealed in plastic. I thought, “Now we’re getting somewhere!” But no. No, we were not getting closer to a solution.
We put the new black toner cartridge in the printer, closed the top, and the LCD screen said, “Insert the black toner cartridge.” It didn’t even recognize it. Can you guess now? They bought a box of off-brand of toner cartridges to save money.
I said, “Okay, there’s nothing more to do here until you get good toner cartridges. I recommend sticking with the manufacturer’s cartridges for the most reliable print quality.”
The VP said, “Those cost too much! I’m not paying for those cartridges!”
So I didn’t fix the company’s printer problem, and I’m fine with that. I correctly diagnosed the problem and prescribed an effective cure.
There comes a point when you can’t blame your problems on Tech Support. You have to own your decisions. It’s your responsibility when you decide that you won’t take action, or won’t spend money on proper repairs.
THIRTY MINUTES LATER...
While I was working on a different problem for one of the other people, about thirty minutes later the VP came out of her office and said, “I just ordered two brand-name black toner cartridges. They’ll be here Monday.”
She just had to mull it over for awhile, I guess, and wrap her head around the idea that quality is worth paying for, if it brings the desired results.
THE LESSON
It’s not always about fixing the technology. Sometimes, it’s about fixing the decision maker.
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Cybersecurity - Networks - Wireless – Telecom – VoIP



