EditorSweet success for Swansea startup
Jayde began her journey in 2015, selling homemade cakes locally to friends and family under the Pixie Cakes brand. During the Covid pandemic in 2020, she expanded her offerings, delivering nostalgic treat boxes filled with school-time favourites like cornflake flapjacks and iced sponge cakes.
Pixie Cakes during covid times(Image: Magdalena.b Design)
Since then, she has continued to build her customer base through local markets and by supplying cakes to popular Swansea cafes, including Crumbs Kitchen in Uplands, Storm in a Teacup in Swansea Market, and Coast Cafe in Swansea Marina.
She has become well known for her Cookie Stack celebration cakes—an alternative to a traditional cake—and her Brownie Bombs, which are filled with different popular sweet treats including Cadburys Crème Eggs and Kinder chocolate.
Pixie Cakes at Uplands market(Image: Magdalena.b Design)
Located in the heart of Killay in Swansea, the new Pixie Cakes shop will offer locally roasted coffee from Crafty Smuggler, alongside a selection of Jayde’s signature sweet treats. Alongside coffee, the shop will also serve indulgent milkshakes made from Jayde’s popular bakes, including cookie bars and brownies.
The store will further champion hyper-local businesses, stocking an array of handmade products, including Saltskin Jewellery, Gower Candle Co candles, flowers from Petallica Flower Farm, greeting cards by local artist Hannah Davies, chutneys from Crafty Dog, Gower Lavender products, and honey from Little Walterstone Farm.
The Pixie Cakes logo was re-designed by local graphic designer Greenwood Design Co, and the shop’s signage was created by local business The Sign Bros – Jayde went to school with the founders, making this collaboration even more meaningful.
Pixie cakes owner, Jayde Brown(Image: Magdalena.b Design)
“I’m so proud to be opening Pixie Cakes in the place that shaped me,” says Jayde Brown. “Growing up in Killay, I’ve always loved the sense of community here, and it’s incredibly special to bring my passion for baking back home. Supporting local businesses has always been important to me, and I’m thrilled to be able to showcase so many amazing local makers alongside my cakes and coffee.”
The new shop invites customers to enjoy a warm, welcoming space where they can indulge in delicious homemade cakes while supporting the best of Swansea’s independent businesses. The Pixie Cakes coffee shop will be celebrating its grand opening weekend on 4th and 5th April 2025.
(Lead image: Magdalena.b Design)
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