We❤️ Bob!

You know Bob—stuck in the #SOC, drowning in data he can't actually use, trying to do his job with tools that seem designed to slow him down rather than help him solve problems.
I've always felt for Bob.
His passion is real, but the system?
Not so much.

Now I have hope for Bob, thanks to Crogl, Inc.

monzy merza, CEO at Crogl, Inc., joins Sean Martin, CISSP and me for a conversation that's part philosophy, part rebellion, and part actual product demo—showing how a SOC can work when data never has to move and analysts finally get their time back.

We dig into what happens when you stop forcing everything into the same shape and start letting analysts actually investigate.

AI's role in collaboration. Building trust across the SOC. And Monzy drops this gem: "You don't eat food from a chef who's never eaten food. Why build a company without truly understanding the problem?" 🍳 👨‍🍳 🔪

This is exactly why Studio C60 / ITSPmagazine exists—to tell stories that matter, challenge assumptions, and maybe give Bob a fighting chance.

Here's to many more conversations like this one with Crogl, Inc.'s Team!

Stop normalizing everything. Start solving something.

📺 Watch the video and demo: https://www.youtube.com/watch?v=7C4zOvF9sdk

📖 Read the article: https://www.itspmagazine.com/their-stories/how-to-make-one-soc-analyst-work-like-ten-stop-normalizing-everythingstart-solving-something-a-crogl-brand-story-conversation-and-product-demo-with-ceo-monzy-merza

🎧 Listen to the audio: https://brand-stories-podcast.simplecast.com/episodes/how-to-make-one-soc-analyst-work-like-ten-stop-normalizing-everythingstart-solving-something-a-crogl-brand-story-conversation-with-ceo-monzy-merza-gUWf0fbo

🌐 Learn more about Crogl: https://itspm.ag/crogl-103909

🔖 More Crogl stories: https://www.itspmagazine.com/directory/crogl

#cybersecurity #ai #soc #securityoperations #technology #innovation #brandstory #podcast #welovebob #infosec #agenticAI #genAI #infoseurity

When was the last time you stopped to think about your big WHY? 🤔 If you're an entrepreneur or small business leader, it's probably been a minute.

Grab the FREE Discover Your Why workbook! Take 30 minutes to crystallize your mission and build the foundation for powerful brand stories.

#brandstory

Samsung – From a Small Shop to a Global Innovation Leader

From humble beginnings in 1938 to becoming a global technology powerhouse, Samsung has redefined innovation across electronics, smartphones, and AI. 🌍✨
This is the journey of how one brand shaped the way we live, connect, and dream. 💡📲🚀

#samsung #innovation #techjourney #brandstory #from1938tonow #globalleader #futureunfolds #galaxyseries #technology #inspiration

New Brand Story On ITSPmagazine!
Security that doesn’t start with the business is security that won’t scale.

Legal, #cyber, and operations used to work in silos—now they need to sit at the same table.

Bryan Marlatt from CyXcel joins Sean Martin, CISSP and Marco Ciappelli to share how their consulting model supports clients before, during, and after incidents by aligning legal strategy, cybersecurity readiness, and business goals. Whether advising hospitals, manufacturers, or multinational firms, their approach starts with people, not tools. Listen in to hear how they make security work for the business.

🎧 Listen to the podcast: https://lnkd.in/e49XM8g2
📖 Read the blog: https://lnkd.in/eqCNrJry
➤ Learn more about CyXcel: https://lnkd.in/emyyqsRr
✦ Catch more stories from CyXcel: https://lnkd.in/eA6YXkRj

#cybersecurity #infosec #infosecurity
#incidentresponse
#privacy
#riskmanagement
#brandstory
Paula Averley, Origin Communications

If you can’t see what’s inside your software, you can’t protect it. In this Brand Story episode, Theresa Lanowitz discusses what businesses need to do about software supply chain risk—and who should be asking the hard questions.

🎧 https://youtu.be/7i02JLOh_7M

#cybersecurity #riskmanagement #brandstory #softwaresecurity #visibility

Your Brand Ain’t Just a Logo: Build What People Feel

Your Brand Ain’t Just a Logo: Build What People Feel

Let’s be clear—your brand is not just that lil’ Canva logo you threw together at 3AM. Branding is how people feel when they hear your name, click your link, or scroll your page. It’s your tone, your style, your story—hell, even your IG captions.

If your brand don’t got vibes, it don’t got value. And I don’t mean “aesthetic” just for the ‘Gram—I’m talking consistency, clarity, and connection. That’s […]

https://omgitzlo.com/2025/06/20/branding-beyond-the-logo/

🎉 A new Brand Story is live — this time with eSentire!

We sat down with Dustin Hillard, CTO at #eSentire, for a powerful conversation about #AgenticAI and what it really means to reach human equivalency in security operations.

From decision-making to autonomous action, this isn’t just theory — it’s a real-world look at outcomes when AI is trained and tuned with purpose.

🎥 Watch the video:
https://youtu.be/qmca7RCzSAQ

📝 Read the full story:
https://www.itspmagazine.com/their-stories/reaching-human-equivalency-with-agentic-ai-a-real-world-look-at-security-outcomes-an-esentire-brand-story-with-dustin-hillard

🔎 Learn more about eSentire here:
https://itspm.ag/esentire-sorry4ek

Thanks to eSentire for supporting the conversation and helping us explore where AI meets security in the real world.

Sean Martin, CISSP & Marco Ciappelli
Co-Founders at ITSPmagazine

#cybersecurity #AI #agenticAI #infosec #esentire #brandstory #itspmagazine #securityoutcomes #securityoperations #genai #infosec #infosecurity #aisecurity

How Burberry Became a Global Fashion Icon

From creating the iconic trench coat to leading in luxury fashion, Burberry's journey is full of style, innovation, and British heritage.

Want to know how it all began and where it’s headed?

👉 Read the full story here: https://theenterpriseworld.com/evolution-of-burberry/

#Burberry #colourbucket #FashionHistory #LuxuryBrand #StyleEvolution #BrandStory #TheEnterpriseWorld

More Than Just Bricks – The LEGO’s Global Imagination Empire!

LEGO began as a small wooden toy company—now it’s a global icon inspiring creativity in all ages!
From bricks to movies and theme parks, LEGO has built a world of imagination.

Read the full story of LEGO’s journey and success – https://theenterpriseworld.com/lego-brand-crafting-a-world/

#LEGO #legolife #BrandStory #legostagram #legocommunity #legobricks
#BusinessSuccess #TheEnterpriseWorld

Always a pleasure spending time with Rob Allen and the whole ThreatLocker team - virtually or in person (better!!!) 😬

🎙️✨ Why Simplicity Might Be the Missing Ingredient in Your #ZeroTrust Strategy | An ITSPmagazine Brand Story with Rob Allen from ThreatLocker | #RSAC2025

At #RSAC Conference 2025, the ThreatLocker booth didn’t need flashing lights or gimmicks. Just a live PowerShell attack, a rubber ducky, and a crowd watching real protection in action. That’s how you cut through the noise.

In this Brand Story episode, Sean Martin, CISSP and Marco Ciappelli talk with Rob Allen, Chief Product Officer at ThreatLocker, about why Zero Trust doesn’t need to be complicated to be effective. Instead of piling on tools, Rob explains why proactive control, vendor consolidation, and human connection are the real differentiators.

🙌 Huge thanks to #ThreatLocker for sponsoring our RSA Conference 2025 coverage and supporting meaningful conversations like this one.

🎥 Watch the episode: https://youtu.be/pPZ2VEeTdBo

🎧 Listen to the podcast: https://brand-stories-podcast.simplecast.com/episodes/why-simplicity-might-be-the-missing-ingredient-in-your-zero-trust-strategy-a-brand-story-with-rob-allen-from-threatlocker-an-rsac-conference-2025-post-event-brand-story

📝 Read the full article: https://www.itspmagazine.com/their-stories/from-reactive-to-proactive-building-guardrails-that-actually-protect-a-brand-story-with-rob-allen-from-threatlocker-an-on-location-rsac-conference-2025-brand-story-8m334

We’re still reflecting on RSAC 2025 — and this conversation reminded us that sometimes, the simplest solutions are the most powerful.

🔜 Next stop: Infosecurity Europe 2025 in London!
Follow our coverage as it unfolds — and if you’re a cybersecurity company attending the show, reach out to connect with us on site. Let’s keep the conversations going.

#cybersecurity, #zerotrust, #RSAC2025, #ThreatLocker, #infosec, #endpointsecurity, #brandstory, #threatprevention, #vendorconsolidation, #itspmagazine, #infosecurityeurope2025, #infosecurityeurope