The Propaganda SiteBigXthaPlug's hip-hop has one foot planted firmly in foundational American music, regularly pulling from R&B and soul, as well as a full embrace of contemporary country in his recent work.
Find out more about his music at https://thepropagandasite.com/artist/bigxthaplug
BigXthaPlug | the PROPAGANDA site
BigXthaPlug is Dallas based hip-hop artist Xavier Landum, who raps with a booming deep voice that sports a noticeable southern drawl, as he delivers his stories with an undeniable dramatic flair. His work comes with a firm foundation in the classic pillars of American music. He often reaches at the retro soul sound with vintage R&B grooves that give his songs their central tunes and melodic hooks. He also taps into contemporary country as inspiration, which he fully turned his attention to on his 2025 album I Hope You're Happy, where he dove straight into the genre through a series of songs that also feature various country and country-adjacent artists as collaborators.
Rolling Stone [Unofficial]
DingusMacDongle
Variety [Unofficial]
Variety