I have a new theory about Boots’s car crash of a website.

I’ve become somewhat obsessed with the boots.com website and its endlessly hilarious bad front end. My theory in my last post was a bad or underskilled manager. A bully or an idiot or both.

I still think there is some bad management shite going down at boots.com but I have started to wonder if the fault might not be further upon the chain […]

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